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Tips for Successful Legislative Meetings
Meeting in person with elected officials and/or legislative staff is the most
effective means of political advocacy. Here are some important "do's"
and "don'ts" to ensure that your lobbying meeting is successful and
effective.
Make an appointment in advance.
Time is always at a premium in legislative offices. Contact the legislator's
scheduler in advance to arrange a meeting. It is best to make your meeting request
in writing and follow up with a phone call. Be clear about who will be attending
the meeting and the specific reason for the meeting. Legislative schedules are
unpredictable so don't be put off if your meeting is rescheduled or if you have
to meet with staff in lieu of the elected official.
Your homework.
Prepare carefully and thoroughly for your meeting. Take the time to "know"
your legislator by reviewing past votes or statements on the issue, his/her
party's position, and committee assignments. Develop an agenda that all your
participants clearly understand. Know your talking points in advance and be
prepared to make your case. Research the opposition's arguments against your
position and, if possible, acknowledge and rebut those arguments in your presentation.
Stay "on message."
Effective legislative meetings should be narrow in scope. Stick to a single
issue, state only a few key points in support of your position and make a definite
request for action. Many meetings are ineffective because a participant brings
up other issues or strays from the key arguments supporting your position. Have
a message and stick to it.
Go local.
Your effectiveness is based on geography. Legislators want to hear your thoughts
and opinions because you are a constituent. One of your most useful strategies
is to relate the issue and your position to your community. Legislators have
many other avenues to get national or state analysis, reports and statistics.
Local statistics and stories are important and you can be the only source for
such rich information. Don't be afraid to humanize the issue by relating it
to your local community or personal experience.
Make a clear, actionable request.
Many people are afraid that it's impolite to make a direct request. But, don't
forget that the purpose of your meeting is to secure support for your issue.
It is appropriate and expected that you will make a request at your meeting.
The key is to make sure that your request is clearly articulated and actionable
by the legislator. Keep in mind that your request should be timely and consistent
with the legislative process. It is usually not enough to ask for generic support
for an issue or cause, rather make a direct and specific request that is tied
to pending legislative activity (if possible). For example, ask that a legislator
co-sponsor a bill. You should make reference to bill numbers and be knowledgeable
about the status of the bill. Making a specific request gives you the opportunity
to evaluate the legislator's response. APA's government affairs office or your
local chapter legislative liaison can be good sources for this information.
Cultivate a relationship with staff.
Many grassroots advocates underestimate the important role of legislative staff.
A supportive staff person can often make the difference between success and
failure. Staff play an invaluable role in shaping a legislator's agenda and
position on issues. It is important that you make every effort to cultivate
a positive working relationship with staff. Over time, staff may even come to
regard you as a helpful resource for information on your issue.
Follow-up.
What happens after a meeting is almost as important as the meeting itself. Send
a thank you' letter after the meeting that not only expresses appreciation
but reinforces your message and any verbal commitment of support made by the
legislator or staff. If you promise during the meeting to get back in touch
with additional information, be sure that you do so. Failure to follow up on
your promise will call your credibility into question. Also, don't forget to
report the results of your meeting back to APA staff or the chapter liaison.
This information is vital to coordinating overall legislative strategy and evaluating
the impact of advocacy efforts. Follow-up is important even if the legislator
does not agree to support your request because you are building a long-term
relationship.
Go "off-message" or discuss unrelated issues.
You must deliver a unified message during your meeting. Sending different messages
or discussing unrelated subjects will only undermine your ability to secure
support. Limit your advocacy to a single issue. Legislators meet with many groups
and constituents so it is important that your message and request be clear and
uniform.
Engage in partisan critiques.
It is best to keep the discussion based on the merits of the policy or issue.
Avoid characterizing your position in strictly partisan terms. Worse, do not
make snide or disparaging partisan comments. You are working on behalf of an
issue, not a party. So, you want legislators of both parties to support your
position. Be careful not to alienate legislators or staff based on partisanship.
Use threats.
While it may be tempting to tell a legislator who has rebuffed your request
that "you'll never vote for him/her again" or that "you pay his/her
salary," such discourtesy only ensures that your arguments will be discounted
now and in the future.
Be late.
Time is a valuable and scare commodity for legislators. Punctuality conveys
professionalism and demonstrates your commitment to your issue, which is after
all the reason for the meeting. Arrive early and if you are meeting as a group
allow time to calm nerves and make a final review of the talking points and
message.
Get too comfortable.
Advocates are sometimes surprised by the courteous reception they receive, even
from lawmakers who disagree with their position. As a constituent you will be
accorded respect by the legislator and staff. Don't mistake this respect for
agreement. Don't let the comfortable nature of the exchange deter you from making
your request. And, don't mistake "concern" for your issue with support
for your position.
Forget to follow-up.
Immediately send a thank you letter. Stay informed on your issue and track how
your legislator responds. Did the legislator follow through on his/her promise?
If not, request an explanation. If so, express your appreciation.
Use APA staff resources and expertise. Contact Government
Affairs for consultation and help.
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