This live webinar will discuss the evolution of billboard regulation from Lady Bird Johnson’s Highway Beautification Act through the current controversy concerning the nationwide proliferation of high intensity Commercial Electric Variable Message Signs better known as digital billboards (DBB) from rural Pennsylvania where there are three digital billboards in a one-mile stretch of country road, to Chicago which approved 30 DBB for $15,000,000 in public funding, to Denver where DBB are completely outlawed, to the City of Los Angeles where a new skyscraper hotel has been approved with digital wall advertising capability.

It will treat DBB as the modernization of an historic nonconforming use in the context of fundamental land use concepts. We will view the issues evenly through the economic lens of the billboard companies and the aesthetic/safety lens of the regulators and conservationists. We will address the apparent paradox of local municipalities as regulators of advertising, as lessors of public property used for advertising and as advertisers themselves; and analyze enforcement of sign ordinances and the abatement of illegal signs. The webinar will conclude with covering the recent significant court decisions that have set precedents for the legal limits of DDB, and focus on the typical legal means by which DDB are approved.

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Instructors:

Gerald Murphy AICP

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