| #e.21190 | Thursday 1:00PM to 2:30PM
November 8,
2012 | CM | 1.50 |
Using Social Media for Public Works and Utility ProfessionalsLorman Education Serviceslive audio conference, WI Social media tools have taken hold as critical communication, branding, and community building channels and aren’t letting go anytime soon. With so many people using these sites, usage amongst all age groups continuing to grow, and technology that makes access to these channels and information ongoing and instantaneous, it is critical that public works and utility professionals obtain the proper guidance so that they don’t get left behind and are interacting in the Web 2.0 space effectively.
This live audio conference will use real-life examples that demonstrate how social media can be used by public works and utility professionals to keep customers, the public and the media better informed, to connect with and grow your community, provide customer service, maximize human resources efforts, and to build a better brand image. This audio conference will also provide guidance on best practices, tools and platforms to utilize to serve your organization’s particular needs, strategy and making the case for using social media, social media return on investment, and a live question and answer session so that you can immediately begin designing and implementing your own social media program in conjunction with your communications plan.
More Instructors: Kate Peabody • Marketing and communications professional for CH2M HILL Companies, LTD, a global full-service consulting, design, construction, and operations firm, based in Englewood, Colorado
• Role includes strategizing and running social media programs, including the CH2M HILL Access Water blog and CH2M HILL Facebook® and Twitter® channels, brand management, marketing, public relations and internal communications for the CH2M HILL Water Business Group
• Contributed the social media section to the 2009 American Water Works Association Standard on Communications and Customer Relations
• Conducts regular presentations and webinars on how utilities, public works, and members of the engineering industry can use social media for improving communication with customers, public and the media, resolving customer service problems, engaging with the local community and partners, brand management, and general best practices
• Helped research, edit, and design the communications textbook Engaging Crystallization in Qualitative Research: An Introduction by Laura Ellingson
• Member of the Public Relations Society of America
• M.B.A. degree in environmental policy and management, University of Denver; bachelor’s degree in communication, Santa Clara University
• Can be contacted at kate.peabody@ch2m.com or 720-286-2447 (1 Ratings)
As a service to its members, the American Planning Association (APA), together with its professional institute the
American Institute of Certified Planners (AICP), provides listings of Certification Maintenance (CM) training opportunities.
These listings are registered and approved for CM credit by APA, but APA is not affiliated with the parties listed here.
Appearance in these listings should not be taken as an endorsement, guarantee, or warranty by APA, nor does APA assume any
responsibility or liability for any acts or omissions by persons or entities providing the professional training in these listings.
For further information regarding the professional training listed, please contact the registered provider.
| |
