| #e.21580 | Thursday 9:00AM to
Friday 5:00PM November 1-2,
2012 | CM | 14.00 |
How to Turn a Place AroundProject for Public SpacesNew York, NY A two-day PPS training course, How to Turn a Place Around introduces new ways of thinking about public spaces and how Placemaking can be used to bring communities together and revitalize underperforming spaces.
We know from our work in more than 2,500 communities around the world that the Placemaking approach is emerging as a revolutionary development paradigm that reflects community history, needs, and aspirations. Instead of focusing development on shopping destinations like malls, strip centers and lifestyle centers, Placemaking creates authentic, multi-use destinations that have the potential to define the identity of cities and communities in the future.
Key issues that will be discussed in the “How to Turn a Place Around” training include strategies to best implement the Placemaking process, how to evaluate a place and translate that into a place-based vision and management program, and how to use concepts like the Power of 10 and Triangulation to revitalize a city, region, destination or neighborhood place.
Drawing upon our work in cities across the globe and our research on such issues, this training course will provide tools and case study examples of successful solutions that unlock both the social as well as economic potential of public spaces. Discussion sessions will also focus on the particular issues of participants.
Topics will include:
The Placemaking Process and the Power of 10 – Definition of the Placemaking Process and how it is different from traditional planning; how to use this process most effectively; qualities and benefits of great places and destinations; applying the Power of Ten idea to determine a vision for all scales of public spaces
Engaging the Community - How to most effectively engage the community in the planning process; what to avoid and what tools to use
Keys to Successfully Implementing Public Space Projects - Case studies from a variety of places throughout the world, both small and large, ranging from sidewalks to large scale public destinations
Developing Campaigns – Working with local leadership, grassroots and public agencies to affect change in communities; how Placemaking can be applied to cross-cutting issues such as sustainability, health, diversity, and livability in making these changes
Creating Public Multi Use Destinations - In the competitive global economy, great cities are becoming defined more and more by great multi-use destinations—lively, user-friendly squares, waterfronts, commercial streets, markets, or a combination of all of these.
Building Community through Transportation – The planning and design of transportation networks and streets can be reshaped to encourage economic vitality, civic engagement, human health, and environmental sustainability, in addition to serving peoples’ mobility needs.
Public Markets and Local Economies - Public markets and farmers markets not only create dynamic community gathering places, but they can also spin off a myriad of other community benefits–from revitalizing downtowns, to bringing fresh, healthy food to low-income neighborhoods, to creating new business opportunities for local entrepreneurs.
Architecture of Place – Will the “era of iconic design” transition to the “era of creating a sense of place”? With the idea of place at their core, cities could become more livable, sustainable and authentic and the design profession could be an important part of that process.
Who Should Attend: The workshop is designed for professionals and non-professionals alike who help plan towns and cities—from landscape architects and real estate developers to park managers and community activists. Enrollment is limited to 35 participants in order to promote a close-knit environment that fosters a deep understanding of what makes public spaces function and of PPS’s innovative methods for analyzing them.
More Instructors: Kathy Madden Kathy Madden is an environmental designer who has been at PPS since its inception in 1975. During this time, she has been involved in all aspects of the organization’s work and has directed over countless research and urban design projects along with training programs throughout the U.S and abroad. She also currently directs PPS’s Placemaking Education and Public Space Research and Publications programs.
Kathy has co-authored and written both books and articles, including the PPS best-selling publication How to Turn a Place Around, which has now been translated into Czech, Korean, Dutch and Japanese. She has lectured extensively and conducts, in conjunction with other PPS staff, PPS’s semi-annual training programs in New York. While at PPS she also taught for six years at the Pratt School of Architecture Graduate Program in Urban Design.
In 1995, Kathy started the Urban Parks Institute with a $2.2 million grant from the Lila Wallace-Reader’s Digest Fund. The Institute brought together over 2,000 parks leaders from both the private and public sectors in eight national conferences and four regional workshops. The Institute produced a volume of research and publications related to urban parks, and created a major online resource center for urban parks best practices and research, Urban Parks Online, which attracts over one million page views annually.
Prior to working at PPS, Kathy worked at the Institute for Architecture and Urban Studies and at the New York City Parks Department.
Fred Kent Fred Kent is a leading authority on revitalizing city spaces and one of the foremost thinkers in livability, smart growth and the future of the city. As founder and president of Project for Public Spaces, he is known throughout the world as a dynamic speaker and prolific ideas man.
Fred travels over 150,000 miles each year, offering technical assistance to communities and giving talks across the US, as well as internationally, on the importance of place. Each year, he and the PPS staff train over 10,000 people in Placemaking techniques.
Over the past 35 years, Fred has worked on hundreds of projects, including Bryant Park, Rockefeller Center, and Times Square in New York City; Discovery Green in Houston, TX; Campus Martius in Detroit, MI; Granville Island in Vancouver, BC, Canada; and a series of major destinations in Perth, Australia.
In addition to projects, Fred has led trainings across the world for audiences such as the Urban Redevelopment Agency and the National Parks Board in Singapore, representatives from the City of Hong Kong, the Ministry of Environment in Norway, the leading Dutch transportation organization in the Netherlands, Greenspace in Scotland, UK, numerous transportation professionals from US State DOTs, and thousands of community and neighborhood groups across the US.
Before founding PPS, Fred studied with Margaret Mead and worked with William H. Whyte on the Street Life Project, assisting in observations and film analysis of corporate plazas, urban streets, parks and other open spaces in New York City. The research resulted in the now classic ‘The Social Life of Small
Urban Spaces’ published in 1980, which laid out conclusions based on decades of meticulous observation and documentation of human behavior in the urban environment.
In 1968, Fred was Program Director for the Mayor’s Council on the Environment in New York City under Mayor John Lindsay. In 1970, and again in 1990, Fred was the coordinator and chairman of New York City’s Earth Day.
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