

The City of Hampton's Peninsula Town Center is a successful redevelopment of an enclosed mall into a vibrant town center providing approximately 2,400 new jobs and significantly increasing the taxable sales base in Hampton. Prior to its redevelopment, the former Coliseum Mall was inwardly focused and obsolete with increased vacancies and declining investment. The City of Hampton, through its community planning process, developed the Coliseum Central Master Plan and design guidelines that recommended fundamental changes to the property's configuration into appropriately-scaled urban blocks supporting mixed-use pedestrian-oriented development. The commitment by the City of Hampton to reinvigorate its aging business district motivated the mall owners to partner with a development team to transform the site from a deteriorating enclosed shopping mall into a vibrant mixed-use town center serving as a regional destination.
The panel was impressed with the project's quality, contribution to the community, and successful implementation and results as well as the role of planning to bring about the redevelopment. The panel was unanimous in its selection of the City of Hampton as the 2011 Award recipient.
The Excellence in Economic Development Planning Award, which is accompanied by a $1,000 grant, will be formally given to the City of Hampton at the 2011 National Conference of the American Planning Association in Boston during the Economic Development Division's annual meeting and reception on April 11.
City of Irvine, CA: "Irvine Business Complex Mixed/Use Vision Plan"
The Irvine Business Complex (IBC) Residential/Mixed-Use Vision Plan and Overlay Zoning Code development standards were developed to facilitate the evolution of a primarily office and industrial center (the IBC) to a fully mixed-use business and residential community. The IBC Vision Plan, adopted as a new element in the City's General Plan, represents policy direction to create both a neighborhood and economic growth framework for the IBC. The IBC Vision Plan project encourages more housing units in the same area as one of the City of Irvine's two major job centers in the 2,800-acre IBC, the largest employment center in Orange County. The new mix of land uses will further facilitate infill of underutilized properties in the area. The panel appreciated the "non-traditional" approach to economic development and was impressed with the plan's originality, comprehensiveness and to a certain degree, transferability. As suburban areas, particularly inner-ring suburbs, experience increasing infill pressures, this approach to developing a complete "economic ecosystem" is likely to become more desirable. The approach taken by the City of Irvine could serve as a model for other areas of the country.
Contact: Bill Jacobs, AICP, Principal Planner, City of Irvine Community Development Department, bjacobs@ci.irvine.ca.us, 949-724-6521.
Town of Marana, AZ: "Marana Economic Roadmap"
The Marana Economic Roadmap is the Town's first strategic plan for economic development in its 34-year history. The Roadmap process was inclusive and focused on the Town's existing industry base, seeking to build supply chains and facilitate sustainable growth of major employers. The Roadmap has been instrumental in the development and adoption of two incentive programs for high-wage job creation in the town. The Roadmap process and programs directly led to the retention and expansion of the Town's largest manufacturer after potentially losing the company due to consolidation and expansion of its worldwide facilities. The panel recognized the quality planning of this applicant as well as the Roadmap's comprehensiveness, transferability, and initial results.
Contact: Joshua H. Wright, Director of Strategic Initiatives, Town of Marana, jwright@marana.com, 520-382-1938.
The 2010 Donald Hunter Economic Development Planning award went to Arlington County, VA for their work on the redevelopment of the Shirlington neighborhood. While Arlington is well known for transit-oriented development, Shirlington is an urban village served by bus transit. It has become a major cultural and entertainment center, but also has a mix of retail, residential, and office development.
There was no award winner chosen for 2009.
This year's award went to Prince George's County, Maryland for the reuse of obsolete strip shopping centers as medical facilities.
The Economic Development Planning Award for 2007 was awarded to Whitnall-Summit Co. and the City of West Allis who formed an economic development partnership that has catalyzed redevelopment and brought creative financing to the revitalization of the former Allis-Chalmers Mfg. Co. complex. The 166-acre former industrial user, Allis-Chalmers Mfg. Co., went bankrupt in 1987 at the cost thousands of jobs. From 1979 to 1989, West Allis lost 8,500 manufacturing jobs and experienced a decline of 10,000 residents, while the average wage within the City dropped 25 percent. In the last three years, the site has dramatically increased in value, due to the collaboration between Whitnall-Summit Co., and the City of West Allis.
The Economic Development Planning Award for 2006 went to Harrison County, Mississippi. In response to Hurricane Katrina, the Ohio State University Department of City and Regional Planning helped the county conduct a regional growth and recovery planning process. Ohio State University utilized a citizen-based approach to develop rebuilding and economic development plans.
A thorough planning process was used to develop a comprehensive plan for Saucier, a rural community located 20 miles inland. The plan evaluated and suggested improvements to aid the citizens of Saucier in achieving their goals for the future of their community. The process engaged local economic developers, planners, citizens, elected officials, and businesses. Plan goals and objectives recognized the needs of the community and offered a variety of solutions. The plan analysis included all the major economic development factors including roadway development, rail, labor force, and land availability. The plan also addressed housing, rural character, and the development of a village center.
The 2005 Excellence in Economic Development Planning Award was presented to the Alexandria Economic Development Partnership for their U.S. Patent and Trademark office development. The USPTO project met the criteria for its quality, originality and comprehensiveness of design, as well as its implementation and contribution to the community. The project has transformed a nearly vacant former rail yard into the world's intellectual property gateway and a thriving center for commerce, retail and residential opportunities.
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