|
Coping With Big Box Retailers
By Laura Altenhof
Copyright by the author
Of all the issues that communities face in dealing with retail development,
those surrounding the placement of very large stores can be quite controversial.
These "big boxes" defined in the U.S. and Canada as stand-alone
stores with 100,000 square feet or more are generally built in areas
with a market population of at least 250,000. However, many areas have never
before dealt with this type of retail, and some policy direction is necessary
to assure desirable overall community development.
What follows is a summary of the conclusions from my study of big boxes, called
"Policy Options for Local Government Regarding Big Box Retailing."
The study was done between March and August 1998 to fulfill the requirements
for a master's degree in urban and rural planning from Dalhousie University
in Halifax, Nova Scotia. That degree was granted in October 1998.
To do the report, I studied nine communities in
two Canadian provinces. They were: Barrie, Kitchener, London, Markham, and Brampton
in Ontario, and Nanaimo, Richmond, Surrey, and Burnaby in British Columbia.
My conclusions were reviewed by seven professional planners with backgrounds
in local, regional, and provincial government, research, private consulting,
and politics.
All of the communities I studied are still growing. For that reason, the results
are relevant for growing communities, not those with stagnant or declining populations.
Also, I did not study environmental or transportation issues, and they are not
addressed here. Finally, the municipal and regional laws that apply in Canada
may not coincide with those in the U.S. or elsewhere, which means that some
of the options noted below may not be available outside Canada.
A. Land Use Regulations and Process
A1. Issues
Inconsistent adherence to land use and zoning regulations, resulting in
big box retailers developing in industrial zones.
Unfair treatment among various commercial uses.
Retail vs. wholesale.
Possible Objectives
Want a "level playing field"
to enhance competition for various commercial uses.
Don't want industrial land used for nonindustrial purposes. Want to keep appropriate
uses in appropriate zones.
Policy Options
Explicitly define big box or retail
warehousing, differentiating it from other warehouse uses in zoning bylaws and
official plans.
State where the intended area for big box retail is, as well as where it is
not.
Policy Rationale
Precise definitions and explanations
eliminate ambiguity.
A2. Issue
Not prepared to deal with latest retail format.
Possible Objective
Be prepared for future.
Policy Options
Create and implement monitoring system.
Make policies flexible.
Policy Rationale
Monitoring situation will provide feedback
about when policy changes are required.
A3. Issue
Not prepared to deal with latest retail format issues. The format cannot
be appropriately described through the use of a single land use designation
in the existing official plan.
Possible Objective
Need a solution before rewriting of
official plan.
Policy Options
Create a new designation that borrows
policies from existing designations. Not to be used on a site-by-site basis,
and only where warranted.
Policy Rationale
A solution was required that would work
within the framework of the existing official plan.
A4. Issue
Policy making is in process, and new proposals are being tabled.
Possible Objective
Need new policies before any new development
can be approved.
Policy Options
Where allowed by law, institute moratoria
on developments until appropriate policy changes have been made.
Policy Rationale
Having reasonable time will allow appropriate
policy changes to be made.
B. Commercial Development
B1. Issue
Business activity removed from existing
commercial centres, including downtowns.
Possible Objective
Wish to protect existing commercial
structure, downtown, and/or historic area.
Policy Options
Establish a system of a commercial hierarchy.
Require market impact assessments for all new developments.
Designate areas and/or districts historic.
Limit new commercial development to downtown area.
Policy Rationale
Commercial hierarchy will provide structure
and assure an appropriate level of service to selected areas within the community.
Market impact assessments will determine when market potential has peaked.
Areas designated as historic fall under protective legislation.
Can also serve tourism industry.
Limiting new commercial development to downtown helps to bring in consumer traffic.
B2. Issue
Smaller stores cannot compete with big box retailers.
Possible Objective
Want some degree of protection for existing
commercial businesses.
Policy Options
Limit amount of floor area dedicated
to a particular set of items, for example hardware and food.
Policy Rationale
Limiting floor area of a particular
set of items limits range of products, and allows other merchants some room
to compete with big box retailer.
B3. Issue
Pro-commercial development.
Possible Objectives
Want a flexible, progressive commercial
environment that allows for diverse uses throughout the community.
Want to draw in and take advantage of regional market.
Policy Options
Simplify and clarify policies for users,
that is, learn about the various types of retailers and their locational requirements,
then state this in well defined, user-friendly policies that designate locations
reflecting these needs.
Policy Rationale
Protectionist policies do not allow
for diverse types of retail formats.
Diverse commercial environment serves consumer well.
Customer service attitude encourages business activity.
C. Infrastructure
C1. Issue
Sprawl created by big box commercial uses.
Possible Objectives
Avoid sprawling development or any development
that might encourage it at sometime in the future.
Maximize use of public infrastructure.
Do not want to burden taxpayer with taxes as a result of new infrastructure
required for new development.
Policy Options
Cluster big box or auto-oriented commercial
uses.
Establish a big box designation.
Limit new commercial development to existing commercial designations. Require
new development to pay for its own infrastructure.
Policy Rationale
Clustering makes maximum use of infrastructure.
Designation specific to big box uses may cluster the use. Budget conscious developers
will use existing infrastructure.
C2. Issue
Costly infrastructure around big box uses.
Possible Objective
Do not waste money, existing infrastructure
and development.
Policy Options
Direct these retail uses to existing
or future planned commercial nodes.
Do not deviate from stated policy; regular adherence is the best enforcement.
Require new development to pay for its own infrastructure, as well as impact
on existing infrastructure or required upgrades.
Policy Rationale
Using existing infrastructure saves
money.
C3. Issue
Too much increased traffic.
Possible Objectives
Safe neighbourhoods, free from excessive
traffic caused by big box retailers.
Use infrastructure efficiently.
Policy Options
Require traffic impact assessments.
Locate big box/auto-oriented retail along major thoroughfares in conjunction
with a service road or internally linked driveways.
Direct new development away from local roads and neighbourhoods.
Require that extra infrastructure is paid for by big box retailer, or that tax
revenues for future developments justify new infrastructure.
Require coordinated access points and pedestrian linkages.
Policy Rationale
Traffic assessments show and address
problems before construction.
Locating big box uses in high traffic areas keeps them out of pedestrian-oriented
areas.
Coordinating access points and sidewalks facilitates auto and pedestrian movement.
D. Site Design
D1. Issue
Uniform architectural design of big box store is unattractive.
Possible Objective
Wish to retain community character through
architecture of new store.
Policy Options
Establish design guidelines for big
box retailers.
Require participation of citizen group and/or design committee in development
agreement.
Policy Rationale
Design guidelines provide defendable
standard.
Citizen organizations and design committees can negotiate with the big box retailer
to meet a happy compromise.
D2. Issue
Big box stores are too large.
Possible Objective
Do not want big box retailer in community.
Policy Options
Limit allowable floor area in single commercial developments to a maximum.
Policy Rationale
By limiting floor area of commercial
developments, particular retail formats will be excluded from applying for development
permits.
E. Regionalism
E1. Issue
Big box retailing ramifications cross municipal boundaries.
Possible Objectives
Do not want to lose the opportunity
of additional municipal tax revenue or jobs, yet do not want "over-store"
region.
Do not want big box store in community, yet want access to such a store.
Policy Options
Regional impact assessment and participation
included in municipal commercial policies.
Regional commercial plan consistent with municipal plans.
Policy Rationale
Coordinated efforts maximize collective benefits and reduce collective losses.
January 1999
|