APA Digital Coast Needs Assessment SurveyCommunication ChallengesBecause the ability to communicate is a key determinant of success in planning, the survey concluded with a short series of questions about the challenges involved in communicating about planning with decision makers and other prime users of data in coastal communities. Links below provide access to regional variations in response to these issues. The total data are summarized below. Click on a region for specific regional data: Table 8a. Communicating Coastal or Marine Planning Information to Users (Question #19)
Table 8a shows how 687 respondents rated the ease with which they communicate coastal or marine planning information to users of their planning practice, analysis, and research. Less than 20% responded that communicating coastal or marine planning information is very or somewhat easy, while nearly 33% responded that communicating coastal or marine planning information is very or somewhat difficult. Ten percent of respondents apparently do not communicate coastal or marine planning information to users, as indicated by their "Not Applicable"; response. Table 8b. Planning Information that is Difficult to Communicate to Users (Question #20)
a. Respondents could select more than one type of planning information b. Write-in responses for "Other" are provided at the end of this web page. c. Percentages based on 687 survey respondents. However, respondents were encouraged to identify all applicable types of planning information based on their current or past service in coastal communities. Therefore, total responses exceed total respondents. Table 8c. Primary Challenges Communicating About Planning with Decision Makers (Question #21)
a. Respondents could select more than one challenge. b. Write-in responses for "Other" are provided at the end of this page. c. Percentages based on 687 survey respondents. However, respondents were encouraged to identify all applicable challenges based on their current or past service in coastal communities. Therefore, total responses exceed total respondents. Table 8c shows that more than half of the respondents (56%) cited "competition between diverse community interests and values" as one of their biggest challenges in communicating about planning with local government decision-makers. Between 44% and 48% of respondents cited "lack of immediacy or urgency connected with the issue," "fear of intruding on property rights," and "low political priority/lack of concern." Only 12% indicated lack of involvement by the planning department in the issue, and less than 10% of respondents indicated they do not have significant challenges communicating about planning with decision makers. The bar graph below shows a more visual ranking of these challenges in communication about planning. Figure 8a. Percentage of Respondents Citing Primary Challenges Communicating with Decision Makers about Planning | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| MEDIA | # RESPONSESa | % ALL RESPONDENTSc |
| Maps (printed) | 415 | 60.4 |
| Slide shows (e.g. Power Point) | 399 | 58.1 |
| Mapping tools (electronic) | 347 | 50.5 |
| 329 | 47.9 | |
| Memos and reports | 297 | 43.2 |
| Visualization tools (CanVis, Coastal Flood Frequency Viewer) | 199 | 29.0 |
| Local news media (newspapers, radio, TV, etc.) | 195 | 28.4 |
| Time-series data in graphic format | 190 | 27.7 |
| Videos | 110 | 16.0 |
| Government TV | 83 | 12.1 |
| Social media (e.g., Twitter, Facebook, LinkedIn, etc.) | 48 | 7.0 |
| Otherb | 30 | 4.4 |
| Not Applicable | 51 | 7.4 |
| Total Responses | 2693 |
a. Respondents could select more than one type of media
b. Write-in responses for "Other" are provided at the end of this page.
c. Percentages based on 687 survey respondents. However, respondents were encouraged to identify all applicable types of media based on their current or past service in coastal communities. Therefore, total responses exceed total respondents.
Table 8d shows a wide range in the level of usefulness of media for communicating about planning with local government decision makers. While more than 60% of respondents indicated printed maps were useful, only 7% of respondents indicated social media, such as Twitter, Facebook, and LinkedIn, are useful. Other media rated useful by more than half of the respondents are slide shows (e.g., Power Point) and electronic mapping tools. Only 7% of respondents indicated the media options presented in the survey were not applicable for communicating with local government decision makers. Figure 8b below provides a more visual ranking of these responses.
Figure 8b.

Table 8b.
Table 8c.
Table 8d.