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Recreating Historic Downtowns Post Mall
Activity Code: S470
Date: Sunday, April 14
Once the economic engine of suburbia, enclosed malls are struggling all across America. The Washington, D.C., metropolitan region is no exception. Is the solution a radical redesign that transforms the indoor shopping mall into a version of our historic downtowns? Consider that question while learning about three transitioning indoor malls in the Washington, D.C., region and the tools being used in their recreation.
Michael G. Stevens
Capitol Riverfront BID
Work: Mr. Stevens is the executive director of the Capitol Riverfront Business Improvement District (BID) in the SE waterfront area of Washington, DC – the city’s most rapidly developing mixed-use riverfront neighborhood. The Capitol Riverfront is one of the largest riverfront redevelopment projects in the country and will contain over 36 million square feet of mixed-use, transit oriented development at build-out. He also helped coordinate the Center City Action Agenda 2007 & 2010 – a new strategic plan and framework to guide development and public investment in the center city neighborhoods of Washington, DC. From 2000-2006 he served as the President & CEO of the Washington, DC Economic Partnership and built that organization from a start-up to a full partner in the District’s economic development initiatives. For the past six years he has worked to achieve the vision of a vibrant waterfront community in the Capitol Riverfront – a high density, mixed-use TOD neighborhood that is a regional waterfront destination for Washington, DC. It is defined by its access to the river, parks and open spaces, transit access, and a high density mix of uses surrounding a Metro station. This 500-acre neighborhood just south of the U.S. Capitol complex builds upon its Navy Yard and maritime heritage while transforming over 60% of its land area through the construction of new office, residential, retail, hotel, and park uses. The Capitol Riverfront BID also provides a range of management services for the neighborhood including Clean & Safe Teams, business attraction efforts, strategic planning, transportation & access planning, management and maintenance of parks, and community building. The Capitol Riverfront neighborhood is a once in a generation opportunity to build a new city within the city on the Anacostia River that can serve as the new “front porch” for Washington, DC and a model of TOD planning. Mr. Stevens has been involved in the economic development, urban planning, and downtown/neighborhood development fields for the majority of his 34-year career. Michael has participated in numerous downtown redevelopment efforts for cities such as Wichita, KS; Lubbock, TX; Dallas, TX; Nashville, TN; Memphis, TN; Jackson, MS; Washington, DC; and San Antonio, TX. He has also served on planning advisory panels for the Urban Land Institute and the International Downtown Association for a variety of cities. He served as Director of Planning for his hometown of Jackson, MS and as the VP of Development for the Center City Commission in Memphis, TN.
Education: He holds a Master’s degree in Urban Planning/Urban Design from Virginia Tech in Blacksburg, VA (1978) and a BA in Urban Sociology from Millsaps College in Jackson, MS (1976).
Publications: Redevloping a Vibrant Riverfront in Washington, DC: The Capitol Riverfront - Journal of Urban Regeneration and Renewal (Voume 5, Number 2)
Past Assignments: International Downtown Association (Annual Conference: New York, NY) - Riverfront Redevelopment in Washington, DC; International Downtown Association (Spring Conference: Anchorage , Alaska) - The Retail Atraction Process & Partnerships; International Economic Development Council (Annual Conference: Oklahoma City, OK) - Waterfront Development in Washington, DC: The Capitol Riverfront; International Downtown Association (Spring Conference: St. Louis, MO) - Baseball Stadiums as a Redevelopment Catalyst: The Washington, DC Story; Railvolution (Annual Conference: Washington, DC) - Mass Transit as a Catalyst for TOD Development in Emerging Neighborhoods; ICSC University of Shopping Centers (Philadelphi, PA) - taught class on economic development incentives & public financing tools for development projects; ICSC Spring Conference (Nassau, the Bahamas) - The Retail Atraction Process & Partnerships
Robert B. Leonard
Managing Principal, Streetsense
Phone: 240 479 7185
Work: Bruce Leonard Managing Principal streetsense Mr. Leonard has 27 years of experience in designing and executing mixed use projects throughout the United States and Europe. While directing design for Cooper Carry’s Main Street office in Alexandria, VA, he played a key role in many important projects such as Mizner Park, Bethesda Row, Santana Row, and Crocker Park. Currently, Mr. Leonard is master planning and producing development strategies for a number of large mixed use projects such as Crystal Spring, Annapolis, MD, The Exhange at Potomac Yard, and The Reston Executive Center Redevelopment. The program for these developments totals over 2 million square feet. Prior to joining Streetsense, Mr. Leonard was a Vice President at Starwood Urban Investments, SUI. While at SUI, Mr. Leonard was responsible for managing and directing the design of all new projects. Mr. Leonard played a key role in evaluating potential development sites in key urban locations, creating development strategies and evolving the strategies into a physical design. Mr. Leonard’s other responsibilities included working with the asset management and leasing/tenant construction teams and reviewing all tenant work within the portfolio. Mr. Leonard maintains an active role in speaking and writing about key urban issues. He has served on the Faculty for The University of Shopping Centers at The Wharton School of Business and has co-authored multiple publications for the Urban Land Institute.
Education: B.E.S. Urban and Regional Planning Honors, University Of Waterloo B. Arch., University of British Columbia
Publications: Urban Land Institute: Ten Principles for Reinventing America’s Suburban Business Districts, Ten Principles for Reinventing America’s Suburban Strips, Ten Principles for Developing Successful Town Centers and 2008 ULI Magazine August issue: "Process before Place Making".
Past Assignments: The Faculty for The University of Shopping Centers at The Wharton School of Business ULI 2000 Fall Meeting, Chicago "Regenerating Suburban Strip Centers" ULI 2002 Fall Meeting, Las Vegas: "Smart Growth's New Frontier" ULI Joseph C. Canizaro Mayors Forum: "Transforming Obsolete Malls In America" ULI Partners For Smart Growth 2003 Conference, New Orleans: "Financing and Building Mixed-Use Projects" ULI Partners For Smart Growth 2004 Conference, Portland, OR: "Rebuilding Neighborhood Retail: Principals that Guide Success" ULI Reinventing Retail Community, Lifestyle and Entertainment Conference: "Re-inventing America's Suburban Strips"
Director, City of Alexandria
Work: Director of Planning & Zoning City of Alexandria, Virginia Ms. Hamer leads a staff of over 50 professionals to plan and implement major redevelopments within the City of Alexandria. As a historic waterfront city in the expanding Washington, D.C. metropolitan area, sensitive planning and development is crucial to the success of the community. Ms. Hamer's department guides the policy and implementation strategies of placing development at metro stations and other smart growth locations totaling approximately 7 million square feet per year. Under her leadership, several indoor malls are transitioning to mixed-use developments, expanding upon the grid of streets and open spaces inherent in the City's historic core. Recent projects include a new in-line metro station supported by 11 million square feet of planned development at Potomac Yard; a master plan to redevelop Landmark Mall and environs as mixed use served by a rapid transit corridor; the build-out of Carlyle and Eisenhower East, with 12 million square feet of office, residential, parks, and metro station; and a Waterfront Plan for new hotels, great public space, and an expanded marina. Ms. Hamer was Acting Director for the Montgomery County Planning Department (Maryland-National Capital Park and Planning Commission) from 2005 to 2007. She worked in the Planning Department of Prince George’s Countyfrom 1987 until she left in 2005, as the Chief of Development Review, where she led and managed a staff of 45. Before that she was employed in the private sector, working on a variety of projects, including urban parks, office parks, plazas and streetscapes.
Education: Master of Arts - Landscape Architecture, Morgan State University (Baltimore, MD; Bachelor of Arts - English, Smith College (Northampton, MA).