#NPC17 Social Media Rewind

As we close the books on another National Planning Conference, let's take a look at the numbers and all the digital action that unfolded on social media.

The official hashtag for this year's conference in New York City was #NPC17, and right out of the gates on Saturday, the hashtag began trending on Twitter, forecasting what ended up to be a busy and energizing digital conversation.

From tweets to "grams," influencers to Snapchat filters, here's a rundown of stats and highlights across social media during #NPC17.


(based on Twitter data captured between Saturday, May 6–Tuesday, May 9)

  • 18.98 million impressions
  • 8.24 thousand posts
  • 2,247 tweets on Saturday, May 6 (busiest day)
  • 17 countries represented

Here are the accounts that had the most influence and most activity using #NPC17 on Twitter — or your "Power Tweeters"!

Here's a snapshot of tweets around the globe during the busiest day of the conference on Twitter.


(based on Instagram data captured between Saturday, May 6–Tuesday, May 9)

  • 508.45 thousand impressions
  • 598 posts
  • 196 posts on Saturday, May 6 (busiest day)

And here are the accounts that had the most influence and most activity using #NPC17 on Instagram — or your "Gram Champs"!


If you follow APA on Facebook, you may have noticed the live stream of the NPC17 opening keynote featuring Peter Leyden's address, "The Reinvention of America." 

Along with Leyden's talk, we heard remarks from APA President Cynthia Bowen, AICP; former APA President and current NYC Parks Commissioner, Mitchell Silver, FAICP; and a special APA Foundation Signature Cause announcement from Mary Kay Peck, FAICP. You can replay the entire opening keynote stream below.

Follow APA on Facebook as we continue to post updates with conference blog coverage and get notified as we add to the NPC17 photo album.


Watch Peter Leyden's Opening Keynote as well the announcement by Mary Kay Peck, FAICP, chair of the APA Foundation, of the Foundation's first Signature Cause on APA's YouTube channel.

Want to learn more about the five 2017 APA National Planning Excellence Award recipients? Check out each recipient's profile video, debuted at NPC17 during Monday's Awards luncheon.

Snapchat — New for NPC17

APA launched its first official Snapchat Geo-filter during NPC17 targeting the area around the Javits Center in NYC. The results are in, and the new conference-themed geo-filter boasted 702 impressions, 254 posts that used it, and almost 8.5 thousand total views.

Top image: NPC17 attendees ride the escalator down to the Hudson Yards subway station. Photo by Joe Szurszewski.

About the Author
Michael Johnson is APA's digital commmunications senior manager.

May 10, 2017

By Michael Johnson