#NPC19 Social Media Rewind

As we look back in the rear view window at last week's National Planning Conference in San Francisco, we'd like to do our annual digging into the social media numbers and trends from #NPC19.

You may have already seen some of the high-level highlights in our "NPC19 Behind the Numbers" wrap-up piece or in our "6 Things Planners ❤ About San Francisco" blog post, but in this post, we'll take a deeper look at all things social media from both attendees and those who contributed to the #NPC19 social conversation from afar.

Trend Setters

The official hashtag for this year's conference was #NPC19 and it didn't take long after the conference kick-off to get that hashtag trending, but unlike the local nature of previous conference hashtag trending, this time it was world wide! And it was screen captured by Courtenay Mercer, AICP, on Twitter.

NPC19 trending hashtag tweet screenshot


(Numbers are based on tweets using the #NPC19 hashtag from Friday, April 12, through Tuesday, April 16)



Impressions: 12.8 Million

Tweets: 6,590

Unique authors (Tweeters): 1,393

Twitter Timeline

Here are the number of #NPC19 tweets visualized by date and time. The highest amount of mentions (270) took place on Saturday, April 13, from 2:00 to 3:00 p.m.:

NPC19 twitter timeline graph

This bubble chart illustrates the tweets and retweets by user. The size of each bubble represents the size of the Tweet author's following:

NPC19 Twitter bubble graphs of tweets

Twitter Influencers

Here are the top 10 Twitter accounts with the most reach who participated in the #NPC19 action:

Most influential/popular Twitter accounts tweeting during NPC19

Most Active on Twitter

Here are the users with the most #NPC19 tweets:

Most active tweeters from #NPC19

Twitter Keywords

From "parking" to "public health," here are the top trending keywords or phrases used in #NPC19 tweets:

top keywords and phrases used in #NPC19 tweets

Twitter Hashtags

In addition to #NPC19, here are the other most used hashtags:

The top ten most popular hashtags used during #NPC19


From Friday, April 12 through Tuesday, April 16 there were over 500 Instagram posts using #NPC19. Browse through the hashtag on Instagram and check out all the great posts by conference attendees, both at the convention center and out and about around San Francisco.


We had a great time at #NPC19 and in San Francisco! Now back to Clemson🐯✈️

17 Likes, 1 Comments - Clemson Planning Program (@clemsonuniversityplanning) on Instagram: "We had a great time at #NPC19 and in San Francisco! Now back to Clemson🐯✈️"


Instagram Timeline

Here is the Instagram timeline visualization by date and time of all #NPC19 posts. The most active day was Sunday, April 14, with 147 posts:

timeline of Instagram posts during #NPC19

Most Active on Instagram

Here are the Instagram users with the most #NPC19 posts:

most active Instagram users from #NPC19


If you follow APA's Facebook page, you may have noticed a few Facebook Live streams during the conference, including filmmaker Brett Culp's closing keynote (Part 1 and Part 2), a Q&A with GiGi the Planner on entering the workforce after graduation, the APA Data Jam results for Get SF Transit Moving!, the Exhibitors Meet and Greet, and even some Plan It Rock Band action from the Welcome Reception.

NPC19 Photo Album

You can also revisit highlights from around the conference and San Francisco on the NPC19 Facebook Photo Album.


Following in the tradition started at NPC17 in New York City and continued at NPC18 in New Orleans, we set up a few Snapchat geo-filters for both the Moscone Center and also at few APA Great Places in America located around San Francisco. Those locations included the Ferry Building, Chinatown, and North Beach.

In all, the four Snapchat filters generated over 37,000 views and 910 total snaps!


image of the three Great Places in America Snapchat filters used in San Francisco during NPC19


During the Awards Luncheon at NPC19 we officially launched the individual 2019 Planning Excellence Awards videos as well as a video highlighting the Achievement Awards recipients on the APA YouTube channel.

We also posted a welcome message from APA President Kurt Christiansen, FAICP, and premiered a fun video promo to get us all hyped up for NPC20 in Houston, which was created by our friends in the APA Texas Chapter.

What's Next?

Now that we've officially closed the books on another great National Planning Conference (with record-breaking attendance), we can take a little time to reflect on the great memories created this year in San Francisco. But that doesn't mean the conversation stops completely. Keep checking in on the #NPC19 hashtag, and add more of your memories on social media as we keep the conversations going.

Stay tuned for some more NPC19-related content as continue to roll out some videos, blog posts, podcasts, and more over the next few weeks and months. And as always, we're already gearing up with excitement to do it all again at this fall's Policy and Advocacy Conference (#APAPAC19) and the 2020 National Planning Conference in Houston (#NPC20).

Top image: Capturing a digital memory during an NPC19 mobile workshop in San Francisco. APA photo by The Photo Group.

About the Author
Michael Johnson is APA's senior manager, digital communications.

April 24, 2019

By Michael Johnson