The Lake Tahoe Sustainable Recreation and Tourism Partnership is seeking professional services to develop a shared vision and implementation roadmap for the future of tourism in the region. The vision and roadmap would serve as guideposts for collective decision making and action and be developed by a collaboration of public and private partners.

The Partnership will serve as the steering committee for the visioning and planning process. This body includes Lake Tahoe Visitors Authority, North Lake Tahoe Resort Association, Incline Village Crystal Bay Visitors Bureau, USDA Forest Service Lake Tahoe Basin Management Unit, TRPA, Nevada Division of Outdoor Recreation, Tahoe Fund, and other state and local public and private partners. The first phase will be to gather and analyze existing foundational and baseline research, studies, and data to provide a comprehensive view of the current state of tourism for the Lake Tahoe region. This may include visitor and local perceptions of tourism and outdoor recreation, drivers and deterrents of tourism to the region, and in-depth visitor profiles (particularly between the overnight visitor and day-tripper). Based on the results of this research, the consultants and Steering Committee will develop a shared vision for desired conditions and values, as well as mission and goals for sustainable recreation and tourism. This process would ultimately result in an implementation roadmap to achieve desired results and the best approach to have an effective impact with myriad private and public partners in the region.

Through this process we will look to achieve the following:

1. Gain a comprehensive understanding of the current state and trends of tourism and outdoor recreation in the Lake Tahoe region using existing and available research, studies, plan, and data.
2. Define the strengths, weaknesses, opportunities, and threats to the region as a destination.
3. Document, review, and analyze current regional initiatives that relate to sustainable recreation and tourism and destination management, as well as any gaps.
4. Develop and implement an innovative strategy for engagement with the public, local thought leaders, and public and private partners to gain community input and buy-in in the development of a shared vision and implementation roadmap, as well as education on sustainable tourism principles.
5. Develop and propose a 10-20 year vision and mission for the future of tourism in the region.
6. Define tangible action steps to achieve that shared vision and move towards collective action.

The partnership is seeking firms with the following qualifications:

• Comprehensive understanding of the tourism, outdoor recreation, and visitor management industry.
• Extensive experience working with and developing shared planning documents or visions with a myriad public and private industry sectors.
• Experience in sustainability initiatives and demonstrated work products of long-term management plans with a focus on sustainable tourism challenges.
• Demonstrated ability to engage with large, diverse stakeholder groups and ability to facilitate public outreach programs to garner input in a safe and inclusive environment.
• Demonstrated ability to produce planning documents and management plan for a wide variety of audiences and purposes. (e.g. legislative, community, funding competitiveness, etc)

The complete RFP can be viewed at https://www.trpa.gov/contact/request-for-proposals/