Request for Qualifications

Comprehensive Plan Update

City of Frisco, TX

Frisco, TX

Posted: 08/30/2013
Submittal Deadline: 10/01/2013


PLEASE NOTE: The text below is an excerpt from the RFQ. Please see the RFQ package for the complete requirements and resources.

The City of Frisco is seeking the services of a professional consulting firm with extensive experience and skills in the development of comprehensive plans, community visioning services, and establishing processes to maintain and update comprehensive plans. The selected consultant will be responsible for updating the City’s Comprehensive Plan (last updated in 2006) including policies to guide future growth and maintenance of existing developed portions of the City.


The City of Frisco is one of the fastest growing cities in the nation, capitalizing on its strategic location approximately 25 miles north of downtown Dallas on the Dallas North Tollway, with access to world-class amenities and the large Dallas - Fort Worth consumer market.

The City grew from 33,000 in 2000 to over 134,000 as of August 2013, with a compound annual growth rate of 4.6% over the past 5 years. The City is currently projecting a January 1, 2014 population of 137,500, at a 6% annual growth rate.

Frisco’s citizens have consistently expressed their desire that the City strategically manage growth through the use of sound planning principles, fostering the creation of neighborhoods which have discernible characteristics of quality and uniqueness. Neighborhoods such as Newman Village and the Canals at Grand Park, for example, are just two of many integrating multi-purpose usable open space for the enjoyment of all residents.

The City’s reputation for its quality of life, high development standards, and exceptional school districts have contributed to a residential market with over 2,100 single-family residential permits issued during the past twelve months. While the majority of the residential development is occurring in three Planned Developments (Phillips Creek Ranch, Richwoods, and Frisco Lakes), development is occurring in every quadrant of the city; in fact, 20 different neighborhoods each added over 100 homes in the past few years. Multi-family and Mixed-Use projects are also contributing to Frisco’s high growth, with almost 1,000 units constructed in the past 12 months, over 1,100 are under construction, and another 700 units are under review and/or permit-ready.

While the majority of retail and commercial development is concentrated around the Preston Road and S.H. 121 interchange, which includes Stonebriar Centre Mall and the Centre at Preston Ridge, non-residential development is occurring throughout the City. Most office development, however, is taking place along the Dallas North Tollway corridor; the largest office developments in Frisco, Hall Office Park and Duke Office Park, are just north of the Dallas North Tollway and S.H. 121 interchange.

As utilities are extended to the northern portions of the City, growth is anticipated in this area with the planned “Frisco North” Forest City development at the southwest corner of the Dallas North Tollway and U.S. 380. This development will be a prime catalyst for both residential and commercial development.
The City of Frisco is also known as a regional sports destination. The FC Dallas professional soccer team plays in the 20,000-seat FC Dallas Stadium and the Frisco Roughriders AA minor league baseball team plays at the Dr Pepper Ballpark. The indoor Dr Pepper Arena hosts the Dallas Stars Headquarters and practice facility, the Texas Tornado of the North American Hockey League, and the Texas Legends, a NBA Development League team. The new Dallas Cowboys indoor training facility and headquarters are expected to be ready for the 2016 football season, and will include a multipurpose, 12,000 seat, indoor stadium and two outdoor fields that will provide facilities for use by the Cowboys, the City of Frisco, and the Frisco ISD football and soccer games, and other athletic, academic, fine arts and entertainment events.

Frisco has a Council-Manager form of government. The elected seven-member City Council appoints a City Manager who is charged with implementing the policies of the Council as well as overseeing the day to day operations of City government. An appointed Planning & Zoning Commission has the authority to take action on site plans and plats and makes recommendations to the City Council regarding amendments to the Comprehensive Plan, Zoning Ordinance, Zoning Map and the Subdivision Ordinance. Homeowner Associations, neighborhood associations and the Frisco Developer’s Council participate in the planning and zoning process by providing input.

In 2003, the City Council established seven Strategic Focus Areas to guide the City’s operations and provide the Council’s long term vision for the Community:

1. Long-Term Financial Health – Responsible stewardship of financial resources, balancing short and long term needs of the community.

2. Public Health & Safety – Provide quality programs and services which promote community well being.

3. Infrastructure – Develop and maintain transportation systems, utilities, and facilities to meet the needs of the community.

4. Excellence in City Government – Provide effective and efficient services with integrity in a responsive and fair manner.

5. Sustainable City – Promote the continued development of a diverse, unique and enduring city.

6. Civic Involvement – Encourage civic pride, community participation, and a sense of ownership in our community.

7. Leisure and Culture – Provide quality entertainment, recreation and cultural development to promote and maintain a strong sense of community.

This year’s City Council Strategic Goals included updating the Comprehensive Plan and the Parks Master Plan. These updates will take place concurrently.

The City of Frisco adopted a Comprehensive Plan in 1982, with updates in 1991, 2000, and 2006. The 2006 Comprehensive Plan contains demographic and historical summaries, Visioning, Principles & Actions, and Strategies (Land Use, Livability, Transportation, Growth, and Implementation). The Plan provided critical guidance during a time when the City was one of the fastest growing cities in the country, growing 250% from the 2000 Census to 2010 Census. For example, it proposed and influenced a new Subdivision Ordinance (adopted in 2009) and a comprehensive rewrite of the City’s Zoning Ordinance in 2011.

In addition to reevaluating and updating the above-mentioned elements, the update process shall also provide research and innovative strategies to address:

• Frisco’s transition from a growing city to a city with aging neighborhoods and an aging population
• Planning for a variety of housing types and sizes, including addressing the increased demand for urban-style multi-family
• How public safety and public health can be core components of the Plan
• Placemaking
• Public Transit
• Water Conservation
• Tourism
• Market-Based land use studies as detailed in section 2.6 below.

The goal of this Update is to produce a new Comprehensive Plan that:

• Is supported by current and comprehensive data
• Incorporates best practices regarding planning, urban design, livability, and resiliency
• Provides a framework for evaluating development proposals in the City, including detailed goals, objectives and policy statements
• Includes innovative implementation and fiscal approaches to ensure successful implementation of the policies and programs outlined in the Comprehensive Plan
• Is highly-visual, clear, concise, and easy to use.

Community input and visioning are core and critical elements of the planning process. The consultant will work with staff to develop an extensive public involvement plan. The plan should take advantage of new and existing technologies to make it easy for the public to access information and promote participation by all segments of the community. We are particularly interested in the firm’s experience in successfully engaging the community through a variety of innovative methods.

The consultant team must demonstrate extensive expertise and experience in the public participation and facilitation processes. In regard to public participation, the consultant team must have strong leadership and creativity to provide clear direction in participation techniques that result in inclusive yet timely decisions. Please note your experience in developing and managing visioning and public input.

The selected consultant will be responsible for the necessary outreach, research, development, and production tasks associated with the update and adoption of the Comprehensive Plan. Although specific goals and outcomes are expected, there is flexibility in the specific methods to achieve those goals and outcomes. Input is requested from the proposer.

These tasks will include, but are not limited to:

• Research and review of existing Comprehensive Plan and related Plans, Policies, and Studies
• Evaluating and identifying potential locations for future Area Plans
• Market analysis (depth of the studies to be determined during interviews and negotiations) to address the feasible development potential of the areas noted below. The basis of the information is needed to determine if the Future Land Use Plan designations and zoning can be reasonably supported by the existing and future market
- Dallas North Tollway corridor
- Preston Road corridor
- US 380 corridor
- SH 121 corridor
- Original (historic) Downtown Area
• Extensive public involvement and meetings with City staff, officials, and interested parties associated with the development, implementation and adoption of the Comprehensive Plan
• Creation of Comprehensive Plan and all supporting documentation
• Production and distribution of plan materials and final products in various media and interactive formats (i.e. GIS layers, interactive PDF on CD-ROM, internet-formatted Plan, etc.).
Products produced as a part of the update process, including but not limited to GIS layers, studies, documents, drawing, etc., shall be the property of the City of Frisco.

The final schedule for adoption will be determined during the negotiation of the professional services agreement, but an anticipated schedule is as follows:

• October, 2013: City Council appoints Comprehensive Plan Advisory Committee (CPAC)
• October – November, 2013: Staff interviews Consulting Firms
• December, 2013: City Council authorizes City Manager to execute a professional services agreement with preferred firm
• January, 2014: Kick-off/Orientation meeting with CPAC
• January, 2014 – December, 2014: Visioning, Plan Development, meetings with Staff and CPAC
• January, 2015: Final draft of Plan presented to CPAC and seek recommendation from CPAC
• February, 2015: Planning & Zoning Commission Public Hearing and Recommendation
• March, 2015: City Council Public Hearing
• April, 2015: City Council formal adoption of the Plan


The RFQ Documents (RFQ 1308-084) may be downloaded from Deadline for responses is 2:00 PM CST on October 1, 2013.