Request for Proposals

Transform Milwaukee Strategic Action Plan

Wisconsin Housing and Economic Development Authority(WHEDA)

Milwaukee, WI

Posted: 09/18/2013
Submittal Deadline: 10/23/2013


Project Description

The Wisconsin Housing and Economic Development Authority (WHEDA) and the Wisconsin Economic Development Corporation (WEDC) are requesting the submission of proposals (RFP) from firms or a consultant team interested in developing a coordinated Strategic Action Plan for the defined Transform Milwaukee area (see below for more information on Transform Milwaukee).

The consultant or consultant team selected will construct an overarching plan, the Transform Milwaukee Strategic Action Plan, to guide the efforts and investments for WHEDA and other entities involved in the implementation of Transform Milwaukee. The Transform Milwaukee Strategic Action Plan will synthesize the existing and ongoing planning efforts into one document and will include cost estimates of Action Items, prioritize Action Items, and construct a timeline for implementation of Action Items. The Transform Milwaukee Strategic Action Plan will maximize the resources in the Transform Milwaukee area and illustrate the relationships among partners in executing the action items.

Upon its completion, the Strategic Action Plan will operate as a comprehensive implementation guide and outline informing when, where, by whom, and for how much various elements would be planned. The Strategic Action Plan will prioritize highest value implementation projects thereby manifesting in bricks and mortar, organizational alignment, program development, financial incentives, human capital development, and infrastructure enhancements. A coordinated and focused approach will help to ensure limited resources are utilized efficiently and wisely.

Considerable resources have been expended thus far on collecting data and research pertaining to the Transform Milwaukee area. Consultants are expected to leverage existing work in the creation of the Transform Milwaukee Strategic Action Plan, integrate planning efforts, identify voids/disconnects to remedy, and ensure the Transform Milwaukee Strategic Action Plan does not include recommendations that duplicate past work. WHEDA and WEDC have created a preliminary list of existing planning efforts and data resources and it is available in Appendix A of this document. Consultants are encouraged to identify additional plans and data sources they feel are applicable. A preliminary list of websites has been identified in Appendix B, which will provide greater insight into some of the key stakeholders in the Transform Milwaukee area.

The following list of services is intended to guide Proposers in their Proposals and in selecting a consultant team (if applicable). The list is broken down into six steps with corresponding scope elements and deliverables. Proposals should recognize the Five Industrial Cores, Twelve Area Plans, Adjacent Neighborhoods, and transportation corridors. These areas will have individual internal Action Items as well as Action Items that transcend specific areas and are broader achievements for the Transform Milwaukee area. Some areas may require a more detailed program and/or voids in their planning and development to be bridged. A prime example of this is the Aerotropolis area, which is in the early stages of redevelopment. Additional attention and direction is required both in defining needed actions within its defined area and in making connections with the rest of the Transform Milwaukee area, the City of Milwaukee, and the M7 region.

Overall, consultants should provide a proposal that will best facilitate the creation of the Transform Milwaukee Strategic Action Plan and the usability of the document.

The RFP and related planning studies and data resources are available on WHEDA’s website at:

RFP submissions should be sent no later than2:00 p.m., CST, on October 23, 2013,addressed as follows:Request for Proposals: Transform Milwaukee Strategic Action PlanWHEDASherry Gerondale201 West Washington Avenue, Suite 700 Madison, WI 53703

Transform Milwaukee Background

Transform Milwaukee was established by Governor Walker and WHEDA on April 30, 2012 with the announcement of WHEDA’s pledge of $100 million in investments in certain areas of the City of Milwaukee over the first 24 months of the 120 month initial horizon. This pledge has the aim of leveraging over another $100 million in public and private financing, resulting in over $200 million in identifiable projects and program initiatives in the Transform Milwaukee area in the first 24 months. The five primary strategies of Transform Milwaukee are:
• Expand business development and innovation with new financing resources to spur job creation
• Reduce the surplus of foreclosed and vacant properties to make neighborhoods more desirable for housing and business development
• Foster partnerships between state agencies and nonprofit community groups to increase job training, skills enhancement and educational opportunities
• Create storm water runoff conveyance systems – bioswales – as an alternative to storm sewers where applicable to prevent damage from future flooding events
• Direct resources to established intermodal transportation infrastructure – water, air, rail and highway systems – to ensure the efficient transportation of Milwaukee-based products to national and global markets

WHEDA, along with its partner organizations, has established a defined area in which to focus and leverage investment in the City of Milwaukee. This effort is Transform Milwaukee, which is a public-private partnership seeking to improve economic development/business attraction, improve infrastructure, foster entrepreneurship, maximize the human capital potential of the region, mitigate foreclosures, coordinate resources/efforts and partnerships, and integrate the minority/diversity dividend.

The boundaries of the Transform Milwaukee area were established around the Five Industrial Cores and the catalytic projects identified by Twelve Area Plans. Each of the Five Industrial Cores is in a different stage of redevelopment. For example, where the Menomonee River Valley has seen significant redevelopment over the last two decades, the Aerotropolis area around General Mitchell International Airport, is only beginning to make plans for first stage redevelopment; and the area in Milwaukee’s 30th Street Corridor known as “Century City” is currently seeing final preparation of sites to “shovel ready” status. Connections between the Five Industrial Cores, even though they are in different stages, will provide economic synergies between them and to the entire Transform Milwaukee area. The Twelve Area Plans are also varied and identify different opportunities and constraints to catalytic efforts and housing/workforce stability.