Request for Proposals

Business District Revitalization Project

Town of Strasburg

Strasburg, VA

Posted: 03/07/2014
Submittal Deadline: 04/04/2014


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The Town of Strasburg, Virginia has received a Community Development Block Grant (CDBG) Business District Revitalization (BDR) Planning Grant from the Department of Housing and Community Development (DHCD) to fund Downtown revitalization planning activities. The project area will be the Downtown planning area of Strasburg (see map included in the Downtown Plan, available online).

The Strasburg Town Council and Planning Commission have identified Business District Revitalization (BDR) as the highest community development need. Although limited by funding, the Town is actively developing plans and projects to reinvest and transform downtown. The Town of Strasburg through partnership with: DHCD, the local Main Street affiliate (Hometown Strasburg), the Northern Shenandoah Valley Regional Commission (NSVRC), the Virginia Housing Development Authority (VHDA), James Madison University (JMU) and the Virginia Department of Transportation (VDOT).

Strasburg has undertaken the following activities since 2010 to specifically address downtown revitalization and understand the need for future action:

• Mixed-Use/Mixed-Income Study (analysis of housing downtown)
• Community Plan update (Comprehensive Plan, analysis of other community development needs)
• Strasburg Market Study (Town-wide)
• Strasburg Arts and Tourism District incentives
• Downtown Plan
• Streetscape Enhancement Program (King & Holliday Streets, currently underway)
• Downtown Utility Project (water and sewer line replacement)
• Unified Development Ordinance (UDO)
• CDBG Planning Grant Physical Inventory & Merchant Surveys

Prospective consultants are strongly encouraged to review planning documents available online through the Town’s Economic Development & Planning Department webpage ( and tailor their proposals to enhance work already completed or underway in support of business district revitalization. Specifically, the consultant is tasked with developing materials associated with the following project deliverables:

Task 1: Development of an Economic Restructuring Plan (market/trade-area analysis).

Consultant will draft a market/trade-area study for Downtown Strasburg. As a component of this study, the consultant will also conduct at least two (2) facilitated public meetings that contribute to information synthesized in the market/trade-area study. The consultant should develop a marketing plan to serve as a platform for attracting specific business sectors/clusters that would be favorable to the Strasburg Downtown planning area and outline specific strategies, resources and/or incentives the Town should pursue to attract these businesses.

Deliverables: Trade-Area Study & Marketing Plan (Economic Restructuring Plan)

Task 2: Development of capital improvement priorities to spur development and/or redevelopment (visioning).

Consultant will conduct at least two (2) public design charrettes to identify what additional private and public capital improvements are needed or necessary to spur additional downtown development/redevelopment and create new jobs. With the first segment of the streetscape project underway, consultant should identify private capital improvements to buildings, facades, and identification of additional public improvements including the location of multi-purpose public open space to spur business investment and identify top priorities for CDBG implementation opportunities (and meet CDBG project eligibility requirements). Consultant should produce conceptual drawings/visualizations that articulate the desired future streetscape and/or open space elements to-be-developed Downtown.

Deliverables: Memorandum on capital improvement priorities including summary of design charrette methodology, outcomes, recommendations; corresponding series of conceptual drawings/visualizations for facades, streetscape and/or open space installations

The project is expected to be completed within six months following issuance of Notice to Proceed. Project budget may not exceed $24,000.00 and proposals should clearly delineate costs for each deliverable (market/trade-area analysis, capital improvement priorities, public meeting facilitation, etc.).

Please note, questions or requests for more information should be directed to the Project Manager. All questions and responses will be compiled and delivered electronically to all interested applicants.

All respondents should submit a written proposal to include information about the respondent directly related to each of the selection criteria in Section D herein. All information should be submitted succinctly. Proposals shall include estimates of costs or man-hours to perform desired services. All proposals should include required documentation identified in the Town of Strasburg Purchasing and Procurement Guidelines (2013).

The Town will appoint a Selection Committee to review and evaluate all proposals submitted by firms responding to the RFP. The proposals will be evaluated and ranked based on the Selection Criteria outlined in Section D herein. The Town may ask the top ranked firms to attend a presentation/interview as part of the evaluation process. At the conclusion of the evaluation process the firms will be ranked in priority order with the highest ranking firm being selected to negotiate a contract with the Town. If a contract satisfactory to both parties cannot be negotiated, the Town will then enter into negotiations with the next highest ranking firm and so on until an agreement is reached.

The respondents will be evaluated based on the following criteria: 1. Qualification of firm’s staff. 2. Familiarity with Business District Revitalization activities. 3. Capacity of firm to perform the work within limited time-frame. 4. Quality of performance in past and/or similar projects. 5. Knowledge and familiarity of firm’s staff with VDHCD Community Improvement Grant procedures and requirements.

Respondents should submit one (1) paper and one (1) digital copy of the proposals titled TOWN OF STRASBURG BUSINESS DISTRICT REVITALIZATION PROJECT to M. Tyler Klein, AICP, Senior Planner, Northern Shenandoah Valley Regional Commission, 400E Kendrick Lane Front Royal, VA 22630 or via email to by Friday, April 4, 2014 at Noon. Local, minority-owned, and female-owned firms are encouraged to respond.

Information to review for this effort is available online from

The Town of Strasburg will assign a project manager to provide technical direction for the consultant’s planning and analysis efforts. The project manager will monitor and review the progress of the consultant’s work and will supply all pertinent data. The participation of the project manager shall not relieve the consultant from its obligation under the terms of the contract.

The project manager will be the sole authority to direct specific tasks and resolve issues within the scope of work. The project manager will resolve conflicts amongst project stakeholders, and coordinate the review of all required interim and final reports.

A monthly invoice will be submitted by the consultant to the project manager, along with a monthly progress report. The invoice and monthly progress report will provide a percent complete per task item and a detailed description of the activities performed for each task item. The percent complete should be tied to the dollar value that is placed on each task item, with the invoice amount reflecting the percent complete of each task.

The selected consultant is expected to attend via conference call, or preferably in-person, all Project Management Team Meetings (PMT) to keep the stakeholders apprised of progress and to seek input on draft documents. The PMT meets monthly on the 4th Thursday at noon (meeting date subject to change) in Strasburg’s Town Hall Council Chambers.

Any project schedule changes or task item delays will be reported in the monthly progress report reporting form, but shall be immediately reported to the Project Manager upon determination of the project schedule change. Detailed information pertaining to any task item delay will be provided by the consultant with the resulting project schedule delay implications.

The Town of Strasburg and NSVRC ensures nondiscrimination and equal employment in all programs and activities in accordance with Title VI and Title VII of the Civil Rights Act of 1964. If you have questions or concerns about your civil rights in regards to this program or special assistance for persons with disabilities or limited English proficiency, contact the office(s) listed above.