Request for Qualifications

Community Branding

Village of Mundelein

Mundelein, IL

Posted: 02/15/2013
Submittal Deadline: 03/08/2013


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The Village of Mundelein is in the process of creating a marketing plan and developing a brand for the Village. Mundelein has not had a consistent brand image in the past and is now seeking to market Mundelein to drive business, sales tax revenue, relocation (residential and commercial), and enhance its image with consistent branding across community organizations. This message should reinforce the Village’s commitment to business and economic vitality and reinforce efforts to change current perceptions of Mundelein’s business and residential climate. We seek to work together to create a consistent message amongst organizations under one overall “umbrella” marketing plan. The goal is to raise awareness of what makes Mundelein a desired place to live and do business and ultimately to guide decision-making. The Village of Mundelein is soliciting a qualified consultant firm to assist in preparing a comprehensive branding initiative and full marketing plan. The firm should be able to demonstrate solid experience in: market research (both qualitative and quantitative), strategic planning, corporate identity/branding (including logo development and graphic standards), creative abilities, as well as have experience with interactive marketing, promotional campaigns and have the ability to recommend an implementation plan with a mechanism to track results.