Tree Planting as Social Behavior Change: Can It Be Done in a Small City?
Thursday, November 6, 2014
3:30 p.m. - 4 p.m. EST
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The Get Rooted in Cumberland program utilized community-based social marketing to determine the perceived tree planting benefits and barriers for residential properties, as well as how to increase tree planting behavior. A neighborhood was selected for a pilot program because of its high potential for tree planting on residential property. Marketing of the program had challenges and opportunities to meet new partners and collaborators. Small municipalities could see increases in tree canopy with a similar program that encourages tree planting.