Transit Marketing and Advertising: Yes, You Can Generate Revenue for Your Local System!

APA Florida Chapter, Promised Lands Section

#4189763

Tuesday, October 28, 2014
10 a.m. - 11:15 a.m. EDT

CM | 1.25

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Overview

The Florida Transit Marketing Network (FTMN) will be conducting a session on generating revenue for your transit system using marketing and advertising based approaches. Advances in transit-related GPS technologies have presented new opportunities for transit agencies to target advertisements on-board in-service transit vehicles. This session will discuss traditional types of revenue generating advertising as well as highlight new emerging opportunities to generate and capture advertising revenue.