Logistical Implementation

APA Florida Chapter, Emerald Coast Section


Friday, November 13, 2015
1 p.m. - 2:30 p.m. CST

CM | 1.50

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The session will reveal a spectrum of roles across the supply-chain from operations to infrastructure to suppliers and service providers.  The session will also include a discussion about future work force for this industry, and how it will affect the future of logistics. 


The moderator is Rickey Fitzgerald, Florida Freight Coordinator with FDOT.  Speakers are Ken Armstrong, president and CEO of the Florida Trucking Association; Stephanie Lane, director of Industrial development with CSX Transportation; Dr. Scott Keller, professor of logistics and supply chain management at the University of West Florida; and Doug Wheeler, president and CEO of Florida Ports Council.


 Rickey Fitzgerald, MBA, DSL, PLS, GISP is the state freight coordinator for the Florida Department of Transportation (FDOT) in Tallahassee where he leads the advancement of FDOT freight initiatives through directing and coordinating with the district freight coordinators. Fitzgerald previously served as the state freight data system coordinator where he created the framework for the State Freight Data Plan and future State Transportation Data Plan. He has served more than ten years as a transportation planner in the private sector and FDOT where he developed several plans and reports including plans covering the Strategic Intermodal System (SIS), Statewide Goods and Mobility Plan-Bottleneck Analysis, and the SIS Designation Request Report for the Port of Port St. Joe. Fitzgerald has a versatile set of knowledge, skills, and abilities that attributes to his technical and professional freight, trade and logistics experiences.  His logistics experience includes his tenure as the outbound coordinator for Roadway Package System (currently FedEx Ground) and over the past ten years, he has further augmented this experience with his military duty as the commander for the 144th Transportation Company, and the commander for 779th Forward Support Company (FSC).  Fitzgerald has a bachelor’s degree in economics from Florida State University and a master’s in business administration (corporate) degree from Florida International University; and he has extensive training in the transportation-logistics profession including training from the US Army Logistics University and the US Army Transportation Corp. Additionally, he has a host of affiliations and certifications including the International Society of Logistics (SOLE) Demonstrated Senior Logistician; American Society of Transportation and Logistics (ASTL) Professional Designation in Logistics and Supply Chain Management; GIS Certification Institute (GISCI) Geographic Information Systems Professional; and Golden Key Honors Society.


As president and CEO of the Florida Trucking Association (FTA), Dr. Kenneth Armstrong helps the organization elevate the image and issues of the state’s trucking industry in political, regulatory and business arenas. Armstrong is a veteran of the nonprofit sector, and FTA is the fourth institution in which he has served as chief executive officer. Much of his career has been in resource development; organizations under his leadership have raised almost a quarter of a billion dollars. In past roles, he worked with such national figures as Bill Gates, Carol Burnett, Jeb Bush, Jimmy Buffett and Roger Staubach on major gift and community development. Armstrong brings these skills to the FTA to enhance its business contacts and community involvement. He draws from an extensive network of business, nonprofit, government and political contacts to push forward the issues of Florida’s trucking industry. As the most visible spokesperson for the industry, he draws upon this group of varied leaders to help inform and guide his advocacy for the FTA. Dr. Armstrong most recently led the United Way of the Big Bend for 16 years. He has served on almost 20 community boards and coalitions, and continues to have deep roots in the community and a great passion for the organizations that improve lives locally


Stephanie Lane is the director of industrial development at CSX Transportation in the regional development group. She is responsible for CSX industrial development activities, focusing on industry location development. Her 15 years of Class 1 rail experience include various roles at CSX and several years at Burlington North Santa Fe in sales and marketing. Lane’s background also includes experience as an urban and transportation planner in Dallas/Fort Worth. She received a B.A. in political science/urban planning from the University of Washington in Seattle, where she also did her advanced graduate work in urban planning.


Scott B. Keller is the John C. Pace Distinguished Business Professor and professor of logistics and marketing at the University of West Florida. He received his Ph.D. in logistics from the University of Arkansas and has been on the logistics faculty at Penn State and Michigan State. Keller began the supply chain logistics management program at UWF 10 years ago that focuses on linking students with industry professionals to launch successful careers in supply chain logistics management. His student teams consistently rank at the highest level in national competitions against the country’s top logistics programs; placing first through fourth in eight of the past nine years. Keller’s research interests include personnel performance and the development of a market oriented culture within logistics operations. He has been ranked in the top five percent of all-time published researchers in the leading logistics journals. He is an associate editor for the Journal of Business Logistics. His managerial experience is in motor carrier operations, large scale public and contract warehousing in Memphis, and ocean freight marine and terminal operations in Long Beach, California.

Doug Wheeler serves as the president and CEO of the Florida Ports Council (FPC), a nonprofit corporation that serves as the professional association for Florida’s fifteen public seaports and their management. The FPC provides leadership, advocacy, research and information on seaport-related issues before the legislative and executive branches of state and federal government. Wheeler has more than 20 years of governmental affairs and association leadership at both the state and federal levels where he held previous positions with Associated Builders and Contractors (ABC), and more recently, the Florida Chamber of Commerce where he served as vice president of Grassroots Advocacy and Political Action Development, managing Florida’s largest federation of businesses, associations and local chambers of commerce. Wheeler graduated from Florida State University with a degree in political science, with an emphasis in political communications.



Rickey Fitzgerald