Media Relations

APA Florida Chapter, Emerald Coast Section


Friday, November 13, 2015
1 p.m. - 2:30 p.m. CST

CM | 1.50

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Citizen Participation in the planning process would not be complete without the assistance from local and regional media.  Attendees will learn what the media needs, when they need it, and how they need it. 


The moderator is Jeff Rogers, external communications and brand manager with the Gulf Power Company.  Speakers are John Hutchinson, president of Hutch-Touch Consulting; Rick Outzen, publisher of the In Weekly; Linda Kleindienst, editor of 850 Magazine; and Ian Satter, public information director with the FDOT. 


Jeff Rogers is the external communication and brand manager for Gulf Power Company, a subsidiary of Southern Company. He graduated from the University of Florida in 1988 with a journalism degree and business minor. Jeff has been in the communications business for more than 27 years. After UF, he began working with E.W. Bullock Associates marketing communications agency, first as an art director and copywriter, then as senior account manager. After 13 years, Jeff went to work at Gulf Power Company where he has been for the last eight years. Jeff has been a member of Five Flags Rotary for 17 years and is a Paul Harris Fellow. He serves as president for the Manna Food Bank board of directors, vice president for the Belmont Youth Band board of directors, vice president for the Utility Communicators International board of directors, and is a member of Pensacola Interstate Fair board, Florida Public Relations Association, and Leadership Pensacola Class of 2010.


John L. Hutchinson is the president of Hutch-Touch Consulting, helping businesses and organizations with public relations, marketing and community growth strategies. Prior to beginning his business, he served for 32-years in a number of executive leadership positions at Gulf Power Company and at Southern Company, including director of community affairs and economic development, general manager of public affairs and corporate services, company spokesman and manager of corporate communications, assistant to the vice president of public relations at Southern Company and media relations manager for Mississippi Power Company in Gulfport. He is the former managing editor of the Northeast Mississippi Daily Journal and a former political reporter for the Jackson Daily News in Jackson, Mississippi. He has a degree in journalism from Louisiana State University. Hutchinson is very active in the community in many different venues, from making frequent public presentations to serving on community/civic boards and task forces.  In 2014, Florida Governor Rick Scott awarded him the Florida Business Ambassador award for his contributions to economic development in northwest Florida. He has been named community leader of the year by the Pensacola Chamber of Commerce, communicator of the year by the Florida Public Relations Association and listed on the Pensacola Independent News’s list of most powerful and influential people in northwest Florida.


Linda Kleindienst joined Rowland Publishing in September 2008 to become editor of 850 – The Business Magazine of Northwest Florida. For six years she also served as director of editorial services, overseeing the company’s consumer publications – including Tallahassee, Emerald Coast and Forgotten Coast magazines, as well as special editorial projects. Under her leadership, 850 has won several state awards from the Florida Magazine Association and the Society of Professional Journalists. Prior to joining Rowland, Kleindienst worked for the South Florida Sun-Sentinel for 37 years, including 27 years in Tallahassee as the state capital bureau chief. She covered the administrations of five governors and 31 regular sessions of the Florida legislature. She was twice a member of a Pulitzer finalist team, for coverage of the 2000 presidential recount and the 2004 hurricane season. In her career she has served on many boards, including the Florida Magazine Association, and served as president of the Florida Press Club, the Capital Press Corps and the South Florida Chapter of the Society of Professional Journalists.


Ian Satter has been the public information director of the Florida Department of Transportation (FDOT) District Three office since 2011. This is his second stint with FDOT having previously served as the deputy communications director in Tallahassee. He has extensive experience in corporate communications, media relations, media training, crisis management, and public affairs. Satter began his career in 1997 as the media relations director and play-by-play announcer for the Dubuque Fighting Saints of the United States Hockey League. He has served in several communication roles in both the private and public sector in Wisconsin, Arizona and Florida. He is a University of Wisconsin-Platteville graduate with a B.A. in public relations.



Ian Satter