Active Transportation and Tourism
Friday, November 4, 2016
10:15 a.m. - 11:45 a.m. CDT
CM | 1.50Add to My Log
This session will identify the framework by which local governments and partnering stakeholders can build upon the regional tourism economy through investment in trail facilities and complimentary marketing programs. It evaluates the steps taken to convert active tourism and transportation plans from idea to reality, and highlights the return on investment of regional trail building. Part I of the session highlights recent efforts of municipalities in the Lower Rio Grande Valley to diversify the local tourism economy by adding to and enhancing the regional system of bicycle and pedestrian trails. The resulting "Active Plan" provides strategies to attract “active” tourists such as bicyclists, hikers, runners, and kayakers from around the World to Cameron County. In Part II of the session we evaluate the regional impacts of Northwest Arkansas's Razorback Regional Greenway, a 36-mile, primarily off-road, shared use trail that extends from Bella Vista, AR to Fayetteville, AR. The trail links dozens of popular community destinations, including six downtown areas, three major hospitals, nearly two dozen schools, the University of Arkansas, the corporate headquarters of WalMart, JB Hunt, and Tyson Foods, arts and entertainment venues, historic sites, parks, playgrounds, and residential communities. The Razorback Regional Greenway officially opened in May, 2015 and has been attracting visitors to NWA from around the world. Session learning objectives include: Objective #1: Define the "active tourist”.Objective #2: Identify a regional active transportation network that increases local access to, historical, cultural, and natural assets.Objective #3: Explain how combining active transportation and active tourism links economic development with transportation and community health.Objective #4: Illustrate the return on investment in bicycle and pedestrian facilities and marketing programs targeting the active tourist.
Michael McAnelly, firstname.lastname@example.org