Altus, Oklahoma:  Revitalizing the Jackson County Courthouse Square

APA Oklahoma Chapter


Tuesday, September 27, 2016
8:30 a.m. - noon CDT

CM | 3

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In the spring of 1992, downtown supporters successfully applied and joined the Oklahoma Main Street network of a historic preservation-based, economically-focused downtown revitalization program.  Over the past 24 years, leaders followed the Main Street 4-Point Approach of Organization, Promotion, Design, and Economic Restructuring.  What was the weakest side of the square, the north side, ironically fronted Commerce Street.  This is now a bustling mix of businesses, services, and various activities.  As leaders removed false fronts, aluminum panels, and other added layers, they discovered the original architecture of this southwest Oklahoma town.  So inspired by the progress around the square, business leaders expanded their efforts.  A “MAPs” promotion (Metropolitan Area Projects), based on Oklahoma City’s successful project, included a number of large-scale projects for the community.  Come learn how design and planning, combined with organization and promotion, created an award-winning downtown revitalization program for a mid-size Oklahoma town.



Ron Frantz

Invited Speaker