Designing for Identity
Monday, November 14, 2016, 4:03 p.m.
Tuesday, November 15, 2016, 4:03 p.m. AKST
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When a project is completed, one goal for Corvus Design is that our involvement in our projects has an element of invisibility. If we have done our job, we have listened effectively to our clients, and the designs that we create are a reflection of their mission, values, needs and wants. While we wish that everyone at the grand opening of a project would see us and barrage us with congratulations on the fantastic project we created for them... real project success is evidenced by walking around and hearing people point to the aspects of the design that reflect them. They take ownership and sometimes full credit. While not easy on the ego, this is success for a designer. This session will use a number of completed projects to discuss how we work with our teams and clients to develop designs that reflect identity, and the trials of tribulations of moving from listening, to documenting and achieving the reality of a constructed vision.
Jessica Smith, email@example.com