Literally Walking the Walk: How Planners Can Lead by Example Through Commuting Option Campaigns
Thursday, September 7, 2017
4:15 p.m. - 5 p.m. EDT
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Dump the Pump! Get on Board! Go for a Ride! There are dozens of initiatives around the state encouraging people to use an alternative mode of commuting, but how can planners lead by example? This session will examine planner-led workplace campaigns that encourage staff to try commuting options other than single-occupancy vehicles, with details about the specific initiatives, incentives and lessons learned. Participants will gain an understanding of how to develop, market and implement an alternative transportation campaign for their workplace. As running a successful commuting initiative depends on people feeling safe, coordination with Vision Zero will also be discussed. Participants will learn about Vision Zero efforts in Ft. Lauderdale, which is striving to create safe, convenient commuting choices.
This session will enhance planners’ understanding of how they can develop, implement and execute a successful campaign in their workplace for encouraging employees to use a commuting option other than driving alone. In addition to successes, the session will also focus on lessons learned. These commuting campaigns advance the profession by showing that planners are committed to the cause of transportation options, and willing to “walk the walk”. By implementing these initiatives, planners will be more aware of the challenges and opportunities for other citizens in their communities trying to walk, bike, take transit or carpool. Additionally, as participation in these initiatives depends on people feeling safe, planners will learn how Vision Zero is working to create safe, convenient commuting choices and reducing dangers to bicycles and pedestrians. A real-world example from the City of Ft. Lauderdale will be discussed, including the â€œ5Eâ€ approach (engineering, education, encouragement, enforcement and evaluation) and the City’s implementation strategies of champions, vision implementation partners and a task force.
This session is non-promotional in nature.
Melissa Dickens, AICP
Laura Everitt, AICP, Esq.
Julia Magee, firstname.lastname@example.org