Literally Walking the Walk: How Planners Can Lead by Example Through Commuting Option Campaigns

APA Florida Chapter


Thursday, September 7, 2017
4:15 p.m. - 5 p.m. EDT

CM | 1.25

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Dump the Pump! Get on Board! Go for a Ride! There are dozens of initiatives around the state encouraging people to use an alternative mode of commuting, but how can planners lead by example? This session will examine planner-led workplace campaigns that encourage staff to try commuting options other than single-occupancy vehicles, with details about the specific initiatives, incentives and lessons learned.  Participants will gain an understanding of how to develop, market and implement an alternative transportation campaign for their workplace. As running a successful commuting initiative depends on people feeling safe, coordination with Vision Zero will also be discussed. Participants will learn about Vision Zero efforts in Ft. Lauderdale, which is striving to create safe, convenient commuting choices.

This session will enhance planners’ understanding of how they can develop, implement and execute a successful campaign in their workplace for encouraging employees to use a commuting option other than driving alone. In addition to successes, the session will also focus on lessons learned. These commuting campaigns advance the profession by showing that planners are committed to the cause of transportation options, and willing to “walk the walk”. By implementing these initiatives, planners will be more aware of the challenges and opportunities for other citizens in their communities trying to walk, bike, take transit or carpool. Additionally, as participation in these initiatives depends on people feeling safe, planners will learn how Vision Zero is working to create safe, convenient commuting choices and reducing dangers to bicycles and pedestrians.  A real-world example from the City of Ft. Lauderdale will be discussed, including the “5E” approach (engineering, education, encouragement, enforcement and evaluation) and the City’s implementation strategies of champions, vision implementation partners and a task force.


This session is non-promotional in nature.


Laura Everitt, AICP, Esq.

Invited Speaker

Tindale Oliver, Associate Director of Transit Solutions. Laura focuses on assisting transit agencies with Transit Development Plans and other short- or long-term plans. Recognized as a Best Workplace for Commuters, Tindale Oliver regularly hosts creative commuter challenges to encourage employees to explore commute options. Ms. Everitt currently serves as the ... Read More

Melissa Dickens, AICP

Invited Speaker

Hillsborough County City-County Planning Commission, Senior Planner. Melissa focuses on capital improvements and infrastructure planning, and assisting in environmental planning work. She has served as the lead on green initiatives for the agency, including spearheading the agency’s inaugural Commuter Challenge. Ms. Dickens has over ten years of public and ... Read More

Karen Warfel

Invited Speaker

City of Fort Lauderdale, Principal Planner. Karen manages the transportation planning division of the City’s Transportation and Mobility Department. She is responsible for the planning and implementation of many transportation planning initiatives including Complete Streets, the City’s Connecting the Blocks Program, the community bus program and Vision Zero ... Read More

Contact Info

Julia Magee,