De-mystifying the Economics of Planning

APA Florida Chapter


Thursday, September 7, 2017
10 a.m. - 11:15 a.m. EDT


Planners are increasingly being asked to examine the economic/fiscal impacts of plans, policies and projects. This can mean many different things:  understanding market opportunities in specific sectors of real estate to inform land use policies or regulations; the amount of jobs and ad valorem tax revenues created by specific projects or uses; or, overall viability and return-on-investment of public participation in a specific use or catalyst project. Learn how to approach these questions, the analyses involved, and their use in the planning process as well as applicable implementation mechanisms from several case studies across the state.


Tom Moriarity

Confirmed Speaker

Mr. Moriarity has a background in urban mixed-use development, commercial area management, retail programming in specialized environments, downtown revitalization strategies and historic preservation projects. He brings over 30 years of experience in real estate consulting, most recently as Principal and Vice President with Economics Research Associates/ERA (now part of ... Read More

w. Thomas Lavash

Confirmed Speaker

Mr. Lavash has over 30 years of experience in real estate and economic development consulting on behalf of public and provide clients. A former principal/partner with Economics Research Associates/ERA (now part of AECOM) in Washington, DC, and has worked on 450+ projects across the United States directing market ... Read More

Dana Little

Confirmed Speaker

Dana Little has nearly 30 years of experience in the fields of city planning, urban design and architectural design projects throughout the United States and Canada. Mr. Little has successfully lead dozens of project teams comprised of diverse professionals and representatives from multiple government agencies to focus on long-range planning ... Read More

Melissa Zornitta, AICP

Confirmed Speaker

Melissa Zornitta, AICP is the Executive Director of the Hillsborough County City-County Planning Commission, serving in that role since January 2015. In this capacity, she manages the long range, comprehensive planning for unincorporated Hillsborough County, City of Tampa, City of Temple Terrace and Plant City. Ms. Zornitta has over 18 ... Read More

Contact Info

Allara Gutcher,