A Brand for Manchester

APA Northern New England Chapter

#9131873

Thursday, September 7, 2017
2 p.m. - 4 p.m. EDT

CM | 2

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Overview

Manchester has been through a number of changes and upheavals in its local chamber of commerce and regional marketing structure. As economic changes, notably shifts in retail, affect the town’s balance of tourism and jobs, and as the region’s resident population shifts and changes, how can Manchester capture “who we are” in images and words in effective and forward-looking ways? How can downtown be distinguished from the region and town as a whole to promote a positive engagement in its future? This is a fun, interactive session with a serious purpose. Participants will explore color, imagery, words and phrases that capture not only what Manchester has been but where downtown is headed. **Planners with experience in branding are strongly urged to participate and help facilitate this session!

 

 

 

 

 

Speakers

Juli Beth Hinds

For 20 years Juli Beth Hinds, AICP has provided public and private-sector clients across the US with unique and effective leadership and expertise in land use planning, water resources, program development, financial management, and public communications. A former municipal planning director with direct experience managing municipal planning and water resource ... Read More

Bob Barber

Bob Barber has over 25 years of experience in planning and community development at the regional, county, and local levels including a substantial private practice. He has served as a teacher and mentor at the university level. He has served as an advocate for disadvantaged and minority communities, created successful ... Read More

Oliver Seabolt

Oliver has more than seventeen years of combined experience in landscape architecture, urban design, and real estate. As a planning and design consultant, he has extensive experience in the design, management, and implementation of complex domestic and international projects of varying scales. He has worked closely with both public and ... Read More

Contact Info

Lee Krohn, lkrohn@ccrpcvt.org