Approaches to Revitalizing Suburban Commercial Corridors

APA Texas Chapter


Friday, October 19, 2018
2 p.m. - 3:30 p.m. CDT

CM | 1.50

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The Northeast Corridor (NEC) Revitalization Plan is focused on goals and strategies common to traditional community and "Main Street" revitalization efforts: building capacity within the local community, improving urban design and function, and business growth and development. However, revitalizing suburban commercial corridors presents a unique set of challenges. This session will explore the experiences, successes, and lessons learned during the first four years of the NEC Revitalization Plan's implementation.

Successful outcomes during the first four years of the Plan's implementation include:
1) support from City and community leaders
2) a "portfolio" of economic development incentives (creation of NEC TIRZ, designation of three tracts as Opportunity Zones, and a facade improvement program)
3) ability to leverage concurrent City planning processes and initiatives (Comprehensive Plan, Multi-Modal Transportation Plan)

At the end of this session, attendees should be able to:

1) Identify traditional elements in, and approaches to, commercial corridor revitalization planning
2) Compare and contrast approaches to “Main Street” and suburban corridor revitalization planning in relation to community engagement and business development.
3) Identify types of economic development incentives and how they can be applied to encourage revitalization


Heather Yost

Senior Planner, San Antonio Planning Department Heather is a Senior Planner with the San Antonio Planning Department where her focus is corridor revitalization. She started her career in urban planning over a decade ago as an architectural historian performing survey and documentation for local, state, and federal entities. Doing this ... Read More

Rebecca Podowski

Senior Policy Advisor, San Antonio City Council District 10 Rebecca joined the San Antonio City Council District 10 team in August of 2015. Before entering the world of public service, she was a writer for the IT and oil gas industries in Houston, TX. She graduated from the University of ... Read More

Jacob Floyd

Jacob is a Planning Coordinator in the City of San Antonio’s Planning Department. In his 10 years of experience in planning Jacob has worked in almost every aspect of city planning; from land use and comprehensive planning to annexation and urban design. His current projects include the Downtown Regional ... Read More

Contact Info

Barbara Holly,