Place-Based EconDev: National Trends. Texas Implications
Friday, October 19, 2018
2 p.m. - 3:30 p.m. CDT
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Economic development and planning have become increasingly intertwined. Talent drives decision making. Regions that attract talent flourish, those that don't, struggle. Gone are the days when tax incentives and logistics were enough. Today's economic engine is the workforce. The needs of employees — especially the young workforce - have become paramount in attracting and retaining companies of all sizes.
Learn how to integrate urban planning, infrastructure and activation while aligning short and long term objectives. Gain insight as to how a comprehensive approach to downtown revitalization and suburban reinvention can provide a robust ecosystem to support economic development and foster responsible growth. Understand how to break down silos, reduce conflict (interagency, between public and private sector, among community stakeholders) and foster meaningful and measurable returns on investment.
This session represents a Texas-focused version of the well-received speech given by developer and urbanist, Brandon Palanker, at APA18 New Orleans. Brandon will be joined by local planner and activation specialist Rik Adamski, to discuss the expanding role of placemaking and urban design in economic development and corporate relocation decisions. Brandon and Rik, co-founders of the Dallas based Downtown Collaborative, will help attendees build consensus and influence decision makers to promote implementable Place-Based Economic Development in their communities that range from lighter, quicker, faster activation strategies to long term infrastructure planning and investment.
1. Build support for Economic Development that incorporates planning, land use and urban design. Learn to message elected officials, staff, developers, landowners, and the public as to the need for a place-based approach to economic development
2. Foster positive Triple Bottom Line outcomes for historic downtowns, catalytic mixed-use development, corridor/arterial reinvention and suburban retrofits by utilizing strategies that include immediately implementable activation (pop-ups, tactical urbanism); long range alignment of planning, land use and infrastructure and; innovative financing methodologies (i.e. value capture and economic regeneration)
3. Better understand recent research that builds the case for a planning-centric approach to economic development and infrastructure invest
Barbara Holly, firstname.lastname@example.org