Place-Based EconDev: National Trends. Texas Implications

APA Texas Chapter


Friday, October 19, 2018
2 p.m. - 3:30 p.m. CDT

CM | 1.50

Add to My Log


Economic development and planning have become increasingly intertwined. Talent drives decision making. Regions that attract talent flourish, those that don't, struggle. Gone are the days when tax incentives and logistics were enough. Today's economic engine is the workforce. The needs of employees — especially the young workforce - have become paramount in attracting and retaining companies of all sizes.

Learn how to integrate urban planning, infrastructure and activation while aligning short and long term objectives. Gain insight as to how a comprehensive approach to downtown revitalization and suburban reinvention can provide a robust ecosystem to support economic development and foster responsible growth. Understand how to break down silos, reduce conflict (interagency, between public and private sector, among community stakeholders) and foster meaningful and measurable returns on investment.

This session represents a Texas-focused version of the well-received speech given by developer and urbanist, Brandon Palanker, at APA18 New Orleans. Brandon will be joined by local planner and activation specialist Rik Adamski, to discuss the expanding role of placemaking and urban design in economic development and corporate relocation decisions. Brandon and Rik, co-founders of the Dallas based Downtown Collaborative, will help attendees build consensus and influence decision makers to promote implementable Place-Based Economic Development in their communities that range from lighter, quicker, faster activation strategies to long term infrastructure planning and investment.

1. Build support for Economic Development that incorporates planning, land use and urban design. Learn to message elected officials, staff, developers, landowners, and the public as to the need for a place-based approach to economic development
2. Foster positive Triple Bottom Line outcomes for historic downtowns, catalytic mixed-use development, corridor/arterial reinvention and suburban retrofits by utilizing strategies that include immediately implementable activation (pop-ups, tactical urbanism); long range alignment of planning, land use and infrastructure and; innovative financing methodologies (i.e. value capture and economic regeneration)
3. Better understand recent research that builds the case for a planning-centric approach to economic development and infrastructure invest


Brandon Palanker

Brandon is President and Founder of 3BL Strategies and the Place & Economics Group, and co-founder of the Downtown Collaborative. With 15+ years experience in revitalization and real estate, Brandon led public engagement and entitlements for over 15mm sf of mixed-use development since 2010, with Renaissance Downtowns. He co-created the nationally ... Read More

Rik Adamski

Rik Adamski is Principal of ASH+LIME, an award-winning firm focused on downtown/neighborhood revitalization, stakeholder engagement, and developer consultation. At that role, he has worked for rural, small-town, suburban, and big-city communties. His projects focus on comprehensive strategies to help clients leverage available resources to work toward longer-term plans ... Read More

Orlando Campus

Orlando is the Town of Addison’s first Economic Development Director, with 22 years’ experience in economic development. D CEO Magazine recognizes him on the Dallas 500 List of the most influential business leaders in the DFW Metroplex, and the Dallas Business Journal recognizes his department as one of the ... Read More

Contact Info

Barbara Holly,