2019 National Planning Conference

Planning for Sign Code Success

Monday, April 15, 2019 from 8:30 a.m. - 9:45 a.m. PDT

CM | 1.25

Activity Type: Educational Sessions

Activity ID: NPC198136

Location: 2007

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  • Understand the Reed v. Town of Gilbert decision and post-Reed decisions, along with the different jurisdiction responses to Reed and other legal considerations.
  • Consider ways to draft sign regulations for electronic message centers that are context sensitive by understanding the regulatory issues and concerns with electronic message centers.
  • Hear about sign regulations and policies that encourage creative design.


This fast-paced and engaging seminar presents modules that educate experienced land-use planners on the current case law on Reed v. Town of Gilbert and other legal considerations, regulating electronic message centers, emergent technologies such as smart cities and smart signs, and regulations that encourage creative design. Coming up with beneficial and effective sign regulations and policies is often a complex and controversial process. With so many community stakeholders caring about sign codes, it is important to get the most accurate, up-to-date information and expertise possible. In light of the challenges imposed by the Supreme Court Reed ruling, hear important up-to-date post-Reed decisions and other legal considerations. Learn how jurisdictions are creating policies and regulations that encourage creative sign designs. Gain an understanding of the developing technologies and regulatory and policy considerations with smart cities and smart signs.

Session Speakers

Jason P. Morrison, AICP
Denver City & County Zng Admin Dept
Denver, CO

James B. Carpentier, AICP
International Sign Association
Mesa, AZ

Mark White, AICP
White & Smith, LLC
Lees Summit, MO

Deacon Wardlow
Vantage LED

Linda M. Edwards, AICP
Town of Gilbert Planning Dept
Chandler, AZ