The Driving Change Playbook

APA Michigan Chapter


Thursday, February 21, 2019
2:15 p.m. - 3:30 p.m. EST

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MDOT partnered with Grand Rapids to develop “Driving Change.”  This research-based public education campaign was created to educate motorists and bicyclists on the new infrastructure and “rules of the road,” ultimately leading to significant increases in knowledge of new rules and a substantial reduction in the number of bicycle crashes and fatalities in Grand Rapids over the three-year duration of the campaign.



Julia Knuckman

Julia Knuckman, Güd Marketing

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Amy Jordan,