The Driving Change Playbook

APA Michigan Chapter

#9172133

Thursday, February 21, 2019
2:15 p.m. - 3:30 p.m. EST

CM | 1.25

Add to My Log

Overview

MDOT partnered with Grand Rapids to develop “Driving Change.”  This research-based public education campaign was created to educate motorists and bicyclists on the new infrastructure and “rules of the road,” ultimately leading to significant increases in knowledge of new rules and a substantial reduction in the number of bicycle crashes and fatalities in Grand Rapids over the three-year duration of the campaign.

 

Speakers

Julia Knuckman

Julia Knuckman, Güd Marketing

Contact Info

Amy Jordan, ajordan@planningmi.org