Segment Marketing for Travel Options: SmartTrips Gets Personal

Portland State University, Transportation Research and Education Center


Thursday, April 25, 2019
2 p.m. - 2:45 p.m. PDT

CM | 0.75

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New research behavioral change techniques could unlock new, more effective ways to change transportation choices. Innovative research projects can assist practitioners in new techniques to target the right audience with messages that motivate and inspire action.

Jessica Roberts, of Alta Planning + Design will present findings from recent and in-progress research efforts that explore why people drive, and to identify possible "nudge" strategies to shift those trips to transit and active modes.
In 2018, Renata Frantum and PBOT’s Active Transportation division used the Stages of Change model to enhance their SmartTrips program and messaging. Frantum will discuss outcomes and lessons when program participants received specially designed emails that addressed their feelings towards active transportation.


Jessica Roberts

Jessica Roberts is a transportation behavior change expert at Alta Planning + Design. Her team designs, implements, and evaluates active transportation programs for public agencies around the country. Her team's campaigns have increased bicycling, walking, and shared modes in dozens of cities. Her current research focuses on integrating evidence and ... Read More

Renata Frantum


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