B1: Transit and Public Engagement
Wednesday, April 24, 2019
3:30 p.m. - 5 p.m. EDT
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This session will detail three diverse public involvement strategies tailored to three different types of transportation projects that were both well received by the public and influential in shaping project outcomes. The speaker will provide a brief overview of each transportation project and discuss a noteworthy public involvement strategy that contributed to the project’s success.
Projects and strategies include:
• I-485 express lanes – using social media, geofencing, and PublicInput.com to reach thousands of drivers using the corridor
• US 64-276/NC 280 intersection in Brevard – using an interactive roundabout demonstration to illustrate proposed improvements
• 2045 CRTPO MTP – using a board game to engage youth in the planning process
The Wake County Transit Plan is a comprehensive transit improvement effort serving a County of over one million people, with a multitude of races, cultures, backgrounds, education levels, transit needs, and interests. Local transit agencies and jurisdictions, along with stakeholders, and a team of consultants, began implementing this Plan and its complex set of initiatives in 2016. GoTriangle leads a large team of partners in the public outreach efforts for the Plan’s implementation, working to create materials and messaging that breaks down the complex technical components of the multi-year plan for the public. A strategic messaging campaign showing how the county’s individual transit plan ties into a much larger, interconnected regional vision, 3 outreach phases, surveys (from simple comment requests to complex route mapping and questions), web-based and paper materials (English and Spanish), comprehensive media outreach in English and Spanish, tracking and analyzing engagement success through web-based applications and presenting feedback to stakeholders and decision-makers, and developing relationships with community groups were important.
Using one central online engagement tool for public feedback was crucial in supporting better decision making throughout the public outreach effort. Surveys that embed seamlessly into existing websites, circulating online with accompanying custom graphics, support the regional campaign and keep the message consistent. When presenting to public officials and stakeholders, these tools allow each stakeholder to query and cross tabulate the information of interest to them.
A clear, consistent messaging campaign across the region helps residents understand the role they play in shaping their community investment in transit. Other take-aways from implementing such a large-scale public outreach effort include:
• Keep materials simple
• Create consistent, positive, and attractive marketing materials in English and Spanish
• Participate in a variety of events to reach more people in their daily life Provide a variety of avenues for public input allows for the participation of residents with a range of understanding of
the plan while building community trust
• Keep it fun – transit agencies provided giveaway items for the public, branded in the regional campaign message, and brought buses to events
• Be flexible – a public involvement plan is dynamic and things change – adjust to what is working
Candice Andre, AICP
Juan Carlos Erickson
Neil Burke, firstname.lastname@example.org