Plenary Session - Wednesday

APA Oregon Chapter


Wednesday, May 8, 2019
9:30 a.m. - 1 p.m. PDT

CM | 2.75

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eCommerce, Last Mile Delivery, and the Impact on Cities: Retail is a cutthroat business and companies are finding they need to be nimble and adapt quickly to changing consumer behavior and shopping trends. An online presence and mobile strategy is now required for brands that want to survive and thrive. Even as online sales grow, customers continue to come into stores to purchase items and browse the aisles. Understanding evolving consumer behavior and desires is critical for success. Sucharita Kodali from Forrester will share her insights on technology developments that affect the online commerce industry and the implications of these trends for cities. She will also share insights into the state of eCommerce and projects for the future - specifically who is winning and why, how companies and communities are managing eCommerce deliveries, and how delivery trends could change in the short- and the long-term.

Public/Private Partnerships Producing Positive Payoffs: New mobility services present an unprecedented opportunity to improve the movement of people and goods in cities around the world. But without guidance and coordination, these services could bring increased congestion and conflicts. Hear how industry and government officials from Los Angeles and Denver work together with their public and private counterparts to harness technology and achieve community goals. From tackling first/last mile issues to understanding real-world implications of autonomous vehicles, these speakers have a lot to share.

New Mobility and Public Transit: Keys to the Kind of Cities We Want: Carshare, bikeshare, rideshare and other forms of new mobility promised a transformation in urban transportation. But the actual record is mixed, with ride-hail companies like Uber and Lyft adding to traffic congestion and drawing public transit riders. Impacts could easily by magnified if autonomous vehicles accelerate the growth of ride-hail trips. Cities need guide development of these new services based on a clear vision of how they fit in cities and complement high-capacity public transit. This vision should be driven by what kind of city we want to live in, addressing not just mobility but also core values related to opportunity and inequality in jobs, housing and transportation. Bruce Schaller will discuss what key takeways from his research on Uber and Lyft, the big picture about wages, productivity and housing affordability, and what it means for public transit and new mobility.

Seeing the Forest for the Trees: Making Space for Urban Forests: New mobility technologies give us an unprecedented opportunity to reimagine our streets and public spaces. While most transportation planners are asking how to redesign our streets for a different configuration of modes, landscape architects are asking how communities can reclaim that space for environmental services and beauty. Martha Schwartz, principal and founder of Martha Schwartz partners argues that new mobility services and eventually autonomous vehicles present an opportunity to re-forest our cities. Reclaiming space for trees makes our communities more resilient and able to adapt and mitigate the effects of climate change. She presents a call to action for cities to combine natural systems and climate adaptation in the redesign of public spaces and streets.

Future Proof: Translating Climate, Economy, & Health Outcomes Into Tangible Change On City Streets: Residents are tired of hearing why cities (and companies) "can't" do things and want to see action, from new mobility services to safer streets. Gabe will talk from his firsthand experience making big directional change in Chicago and Washington D.C. as the head of both transportation departments, but also from his perch currently at Cityfi and Fontinalis Partners working with start-ups, established companies and cities around the world on fast-actionable plans. Technological change is happening – we need to harness the change to create tangible results on city streets.We are in an age when there is no more time to waste; the planet, our lives (and livelihood) are depending on it, and public and private collaboration on entirely new models will be necessary.


Gabe Klein

Gabe is a Founding Partner of Cityfi, advising governments and companies worldwide on innovation in cities including Singapore where Gabe has twice been a visiting fellow for the Centre For Livable Cities, working on creating a “car-lite” city-state. Gabe is the former Commissioner of the Chicago and Washington DC Departments ... Read More

Martha Schwartz

Martha Schwartz is a landscape architect and artist with major interests in cities, communities and the urban landscape. As principal of Martha Schwartz Partners, she has over 35 years of experience as a landscape architect, urbanist and artist on a wide variety of projects located around the world with a ... Read More

Bruce Schaller

Bruce Schaller is Principal of Schaller Consulting and a nationally recognized expert on urban transportation policy. He is the author of several recent reports on app-based ride services covering issues of traffic and transit impacts, public sector collaborations and regulatory policy. He was a senior New York City transportation official ... Read More

Andrei Greenawalt

Andrei Greenawalt is the Vice President for Public Policy at Via, where he leads the rideshare startup's policy and government affairs efforts. He previously worked on regulatory and policy issues at the White House for several years (2009-14) in various positions. As Associate Administrator of the Office of Information ... Read More

Sucharita Kodali

Sucharita serves digital business strategy professionals. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising. In her research, Sucharita covers ... Read More

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