On Demand: Building Transportation Equity: Innovations in Practice

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APA Member

Certification Maintenance

CM | 1.25

Creating equity in transportation and mobility requires offering education and encouragement programs along with infrastructure and design. Communities that are successful in creating mode shift do more than plan for new bicycle, pedestrian, and transit infrastructure. They also customize outreach and education programs to achieve community awareness, understanding, and support. Identifying a community’s needs through engagement and data collection is key to success. Find out how two multiyear programs in Chicago and Grand Rapids, MI are using innovative approaches to create sustainable programs to reach underserved communities.

The session will present case studies that demonstrate how to:

  • Identify and map the neighborhoods that have high crash or fatality rates
  • Access the most commonly available accident report and demographic data
  • Assess the need for education or encouragement programming
  • Create programming to improve mobility options and reduce crash rates
  • Implement transportation equity successfully

You’ll learn about:

  • The data needed to access and assess community and neighborhood needs
  • How to use crash and survey data to identify the most at-risk populations both demographically and geographically
  • Innovative tools to find the best bicycle educational programs for a community
  • How to create individualized marketing programming for specific neighborhood needs
  • How to develop evaluation tools to measure a program’s success



Group viewing:  any organization, firm, or agency may purchase these products for group viewing. Group viewing is limited to the product being viewed on 10 different computers or points of access. No limit is set on how many people can view the product on each of the 10 computers or points of access.

Your viewing access to this product is for 6 months after the point at which you first activate the product for viewing.


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About the Speakers

Suzanne Schulz
Suzanne Schulz, AICP, is the Managing Director of Design, Development and Community Engagement for the City of Grand Rapids. Suzanne oversees the Planning Department, Development Center, Planning Commission, Board of Zoning Appeals and Historic Preservation Commission. She is the State Chair of the Complete Streets Advisory Council, Treasurer of the Michigan Association of Planning, Board member of the Fair Housing Center of West Michigan, and Advisory Council Member of Michigan Economic Development Corporation’s Redevelopment Ready Communities Program. Current work includes the development of a Vital Streets Plan, involvement in the effort to restore the city’s namesake rapids to the Grand River, and the South Division Corridor Plan.

Cynthia Hoyle
Cynthia Hoyle, FAICP has been a leader in promoting safe streets for all modes of transportation. She has over 30 years of planning experience working at the local, state and national levels. She specializes in transportation, creating community mobility, Complete Streets, bicycle planning, Safe Routes to School, comprehensive planning and visioning. Cynthia is a Fellow of the American Institute of Certified Planners and the Institute of Transportation Engineers. She recently served on the AICP Commission for Region IV. She is the author of “Traffic Calming” through the American Planning Association published in 1995 and she served on ITE’s 1998 Outstanding Traffic Engineering Council Project for the publication "Design and Safety of Pedestrian Facilities". She is a Complete Streets Instructor with the National Complete Streets Coalition and a League Certified Instructor through the League of American Bicyclists. Cynthia has a Master of Regional and City Planning from the University of Oklahoma. She works as a consultant with Alta Planning + Design and the Champaign-Urbana Mass Transit District.