Market-Driven Strategies for Successful Corridor Redevelopment

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Certification Maintenance

CM | 1.25

You'll learn about: 

  • Market-based redevelopment planning strategies, tools, and techniques

  • Business incentives and financing strategies, including catalytic development, publicly financed development, and public-private partnerships

  • Strategies to include within a comprehensive, well-formulated corridor redevelopment program

  • Changing demographic, societal, and economic trends impacting commercial corridor development

  • Access-management and traffic-calming strategies to improve access, reduce congestion, and enhance the pedestrian realm

Planners and designers are quick to add window dressinglandscape and streetscape enhancementswithin the public rights-of-way, screening the massive parking lots of the big box commercial establishments and strip centers. Their goal? To makethe corridor a more inviting gateway into the community, and comfortable “place” within which to live, work, play, and shop.

This pervasive linear development pattern, however, continues to remain largely untenable. Changing demographic trends like the desire for more compact, walkable, and place-based development only perpetuates the low value of (and reluctance to reinvest in) improvements along the commercial corridor.

What are the possible solutions or strategies? Utilizing a market-based approach provides a defensible, multi-layered series of strategies that can be employed throughout the corridor analysis, planning, design, and (re)development process. Hear seasoned professionals share their experiences in employing several strategies for redeveloping various types of commercial corridors, including determining where to start, dividing the corridor into manageable target areas and identifying catalyst sites, preparing the right data to further understand corridor dynamics, getting the most out of public and private engagement, utilizing market and submarket analysis to understand trade area dynamics, and tying development concepts to market analysis.

As municipalities face build-out scenarios and strip commercial corridors continue to decline, investment and redevelopment of aging, low-intensity commercial corridors becomes increasingly important. Come away with a range of defensible, practical, and applicable market-driven strategies for redeveloping commercial strip corridors.

About the Speakers

Ann Ricker
Anne Ricker, Principal: Ricker-Cunningham With extensive experience in real estate market analysis, urban redevelopment and vision building for public and private sector clients, Anne has a keen sense of both the facts and the possibilities that lead to successful projects and sound investment. A member and speaker for the Urban Land Institute, International Downtown Association and American Planning Association, Anne focuses on assisting communities and the investors within them by preparing strategies for development and redevelopment and identifying partner roles and resources. From 1993 until 2010, Anne and Bill Cunningham worked together to expand the geographical scope of Leland Consulting Group, a leading real estate consulting firm, which originated in the Pacific Northwest. As an owner and managing principal for the firm, she helped clients understand opportunities for and barriers to investment, while defining tools and tactics to achieve success. Anne began building her deep portfolio of alternative approaches as a former senior associate in the international real estate advisory services division of Laventhol & Horwath (L&H) where she managed teams working with FSLIC and Resolution Trust Corporation (RTC) to identify solutions for problem assets.

Aaron Tuley
Aaron Tuley, AICP, Vice President, brings to KKC 25 years of experience in the fields of landscape architecture and urban/regional design and planning, while specializing in sustainability planning, corridor redevelopment planning, and recreational trails development programs and projects. Aaron has been directly involved with all phases of spatial planning and design from project inception, site selection and programming, through contract negotiation, administration, and management of construction operations. Aaron is involved in the development of comprehensive plans, corridor redevelopment plans and a range of special area plans and site planning studies. In advancing the firm’s focus on developing ‘implementable’ plans, Aaron has been effective in identifying specific, on-the-ground projects through which to further illustrate the implementation of plan policies and recommendations. He has also been effective in helping to graphically communicate often complex spatial design concepts and sustainable, low-impact development applications.

Craig Phillips
Craig is a practicing planner with nearly 20 years of professional experience in planning and related fields. He became Planning Director and Director of the Redevelopment Commission for Michigan City in October 2012. Over the past year, Craig oversaw the development of the City’s Downtown Action Agenda, which is currently being implemented with projects including the new Façade Improvement Program, as well as new directional wayfinding signage throughout the community, and has kicked of the Lake Michigan Gateway Implementation Strategy, which is focused on the implementation of several substantial public improvement projects designed to encourage further private investment in the city. Prior to joining Michigan City, he served as Planning Director for the City of Valparaiso for 8 years. During that time he led the City in several initiatives including major annexations, corridor and marketing studies, development of a university area overlay district, a Transit-Oriented Development Plan, and several significant ordinance revisions including new big box retail standards, and downtown design standards. Craig also led efforts to create a city-wide Geographic Information System, or GIS. Before his tenure with Valparaiso, he was Assistant Director for Planning in Elkhart, Indiana, and has worked for the State of Michigan’s Center for Geographic Information, A GIS clearinghouse for the State. While with the City of Elkhart, Craig was engaged in projects such as the development of a new central park known as Riverwalk Commons, creation of a one-stop permit center, drafting a development guidebook, and assisting with the formation of a new Wellfield Botanical Garden. He is a member of the American Institute of Certified Planners and American Planning Association, and currently serves as Northern Region Representative for the Indiana chapter of the association. Craig received his Masters in Urban and Regional Planning from Michigan State University and holds a Bachelor of Science in Geography with concentrations in Land Use Planning and GIS from Central Michigan University. Besides being a municipal planner, Craig’s civic involvement includes serving as board member for Friendship Botanic Gardens in Michigan City, and serves on the board of the LaPorte County Rebuilding Together affiliate after having previously served as the President of the board for Rebuilding Together Valparaiso (formerly Christmas in April). He was also a member of the board of Pines Village Retirement Community in Valparaiso, and was a member of the Valparaiso Noon Kiwanis Club. He has served as President of the Elkhart Sister Cities Association and led efforts to form sister city relationships for the City of Valparaiso. Craig was also part of a team of professionals from Elkhart that traveled to one of Elkhart’s sister cities, Kurdjali, Bulgaria to participate in a local planning assistance project which involved the development of a riverfront park and community activity area.

Luis Nunez
Luis Nuñez, AICP, Senior Associate, has extensive planning and economic development experience spanning the public, private, and non-profit sectors since 2002, his education and experiences fall in line with KKC’s core values. His career has crossed a broad spectrum of urban planning and economic development work in high-growth communities. His practice has included, among others, emphasis on the implementation of comprehensive and strategic plans, revitalization strategies, grant administration, drafting and implementing regulations to advance community character, regional mobility plans, neighborhood and corridor plans, and tax diversification policies. He is also adept in the development of financing mechanisms, full and limited purpose annexation plans, and market analysis. Luis is currently working towards CEcD (Certified Economic Developer) accreditation and brings to KKC a unique blend of skills that provide significant value to our clients.