Plan4Health Series: Communications: Framing, Messaging, and Marketing
Monday, September 18, 2017, midnight
Saturday, September 18, 2021, midnight CDT
CM | 1.50Add to My Log
The fifth session in the Planners4Health Curriculum series focuses on communications. Participants will learn about how to articulate value propositions and return on investment, as well as methods for deploying social media and other marketing tools to connect with the community. Through all communication mechanisms, it is important to tailor messages to specific audiences. The Columbus, IN Plan4Health coalition will share success, challenges, and lessons learned from their work on the ground.
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Sandra Viera, MPA, is a graduate of the University of San Francisco with a Master’s in Public Administration and Policy and earned her bachelor's degree in Political Science from California State University, Long Beach. She joined Prevention Institute in 2010 working to promote safe and healthy communities through projects focused on improving the built environment, increasing equitable opportunities for physical activity and play, and increasing capacity across communities in the area of primary prevention. As a Program Manager, Sandra serves as a lead trainer for the organization in the areas of community engagement, stakeholder engagement, coalition building, and cross-sectoral collaboration to audiences that include nonprofits, government agencies and grant-making foundations. She manages a wide portfolio of training and capacity building projects, including PI’s national efforts to support CDC awardees in advancing chronic disease prevention and health equity as well as a California based health equity training series for communities improving healthy food and activity environments. Prior to joining Prevention Institute, Sandra served as the Associate Director of Policy at Latino Health Access (a non-profit based in Santa Ana, California) where she coordinated multi-sector, long-term healthy eating and active living initiatives focused on changing policy, systems and environmental change.