Water Words That Work - More Than a Message

Ace Basin NERR

#3021015

Friday, October 26, 2012
9 a.m. - 3 p.m. EDT

Savannah, GA, United States

CM | 4.50

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Overview

More Than a Message, Part 1. Learn to take aim at target audiences — selecting the right message delivery tool. Participants will discover the strengths and weakness of public relations, advertising, direct mail, and online approaches for delivering messages. More Than a Message, Part 2. Learn the lifecycle of a message out in the wild — and how to predict and measure the number of people who notice and respond. More Than a Message, Part 3. Learn the basics of planning a behavior change campaign. Discover best practices for allocating your budget and get tips for how to get graphic designers and other creative professionals to produce messages in the style you want.

Resource URL

http://www.dnr.sc.gov/marine/NERR/eventsctp.html

Speakers

Eric Eckl

Confirmed Speaker

Eric Eckl. Eric founded Water Words That Work, LLC and oversees all the company’s client projects. Eric has more than 15 years experience planning and carrying out issue advocacy, fundraising, and behavior change campaigns. Eric is a sought-after speaker for environmental, marketing, and technology conferences. He has appeared on ... Read More