Water Words That Work - More Than a Message
Friday, October 26, 2012
9 a.m. - 3 p.m. EDT
Savannah, GA, United States
CM | 4.50Add to My Log
More Than a Message, Part 1. Learn to take aim at target audiences — selecting the right message delivery tool. Participants will discover the strengths and weakness of public relations, advertising, direct mail, and online approaches for delivering messages. More Than a Message, Part 2. Learn the lifecycle of a message out in the wild — and how to predict and measure the number of people who notice and respond. More Than a Message, Part 3. Learn the basics of planning a behavior change campaign. Discover best practices for allocating your budget and get tips for how to get graphic designers and other creative professionals to produce messages in the style you want.