OMS: Florida Department of Transportation - Quarterly Transit Workshop

APA Florida Chapter, Orlando Metro Section


Wednesday, March 16, 2016
9 a.m. - 2 p.m. EDT

Orlando, FL, United States

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The Florida Department of Transportation’s Modal Development office will be hosting its next Quarterly Transit Workshop on March 16th at FDOT’s Urban Office. This forum is intended to facilitate interaction between agencies and organizations in transit-oriented topics through education and information sharing, with the ultimate objective of implementing regional multimodal solutions.  In this workshop in, we’ll be focused on the user of the system, their challenges, and how we can better meet their needs. Our audience typically includes various FDOT disciplines, our transit agencies, the cities, counties, Metropolitan Planning Organizations and young professional organizations.


Presentation 1 – Transit Oriented Development by Private Developer (either Creative Village or Baldwin Park): how private developers respond to market demand for transit oriented development, and how governmental agencies can develop policies to ensure the success of this type of development. Following the presentation, the audience will have a better understanding of Transit Oriented Development from a developers perspective.


Segue 1 – Feature various transit apps available for users (Votran, Brevard, LYNX, as well as DART and their partnership with Uber, Lyft and Zipcar) as well as gamification, similar to STRAVA and WAZE: all help our users to use alternative modes of transportation easier, and all also great for data collection too.  App developers are responding to market demand, and so are land developers.


Presentation 2 – HART and Last Mile Connectivity by Gregory Brakin. Votran has implemented an app to solve the “first and last mile” problem facing the local transit users. The extra time and hassle commuters face when they’re going from home to a transit station and then from the station at the other end of the trip to a final destination. Integrating with trip planner technology, the app will determine which bus route they need to connect with and route their journey for them, anywhere in the area. This presentation will focus on communicating best practices and process of implementation to the audience.


Segue 2 – Data we have available from our users purchased by FDOT and/or other partner agencies: STRAVA, WAZE, and how this reflects on the trends for active transportation, and a more health conscience society, the health impacts of active transportation, etc.


Presentation 3 – State Road 50 Health Impact Assessment by Gary Huttmann, MetroPlan Orlando: HIA conducted on SR 50 to bring together scientific data, health expertise and public input to identify the potential - and often overlooked - health effects of proposed laws, regulations, projects and programs. HIAs can give decision makers better information to advance smarter policies.


Segue 3 – CUTR before and after study to measure mode shift of FDOT commuter assistance program reThink, for lasting behavior change, the ultimate objective of this transportation demand management program.


Presentation 4 – Social Marketing and Behavior Change by Craig Lefebvre: How to segment our customers, and then how to better understand the job they have to do, in order to create meaningful programs for them that result in behavior modification.


Segue 4 – Boots on the ground ways to better understand our users, things we are doing – our visually impaired field experience, the upcoming Cycling Savvy training coming up.


Presentation 5 – Two pre-determined members of our community will share their experience with the group on the modes of transportation they tried, such as bikeshare, carshare, uber/lyft, transit, rail, etc. This presentation will allow the audience to understand the type of challenges users face when commuting.

Q&A – Panel-style Q&A with all our presenters


Through this presentaiton, planners will be inspired by the opportunities and resources availabile to them that will facilite a better understanding of  our transportation users (customers) and how to meet their mobility needs.

Resource URL


Craig Ustler

Invited Speaker

Craig Ustler, MAI, CCIM is the Owner and President of Ustler Development, Inc., a real estate development company, and Vice President of Ustler Properties, Inc., a commercial real estate brokerage company. Ustler is President and principal of Creative Village Orlando, LLC. Ustler is an owner, investor, developer and broker of ... Read More

Craig Lefebvre, PhD

Invited Speaker

R. Craig Lefebvre, PhD is an architect and designer of public health and social change programs. He is the chief maven at socialShift, the social|design, marketing and media consultancy located in Sarasota, FL. His framework blends empirical research and consumer experience to engage people’s imagination and passions in ... Read More

Gregory Brackin

Invited Speaker

Gregory has over 20 years of experience in public transportation. He currently serves as HART’s Director of Operations Support- ADA Officer and is responsible for the direct oversight of the HART Training Department and Customer Service & Paratransit Departments. Gregory manages several new projects including First and Last Mile and ... Read More

Jane Lim-Yap, AICP, LEED AP

Invited Speaker

Jane draws from her broad experience and training in architecture, urban design, traffic engineering, and transportation planning, in creating holistic solutions for a more livable and sustainable built environment. As an urban designer and transportation planner, she has over thirteen years of experience in helping various communities, transit agencies, and ... Read More