OMS-Sanford: “Thinking Differently About Development” The Power of Downtown Investment

APA Florida Chapter, Orlando Metro Section


Wednesday, October 12, 2016
7 p.m. - 8:30 p.m. CDT

Sanford, FL, United States

CM | 1.50

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OMS-Sanford: “Thinking Differently About Development”, The Power of Downtown Investment, Sanford Historic Preservation Lecture Series




There is a proven relationship between the location and design of buildings and their resulting tax revenues. By smart design, cities can avoid raising taxes or cutting services. Market forces and public policy affect the shape of our cities. Many policy decisions create incentives for businesses and property developers to expand just about anywhere, without regard for the types of buildings they are erecting. This lecture focuses on how building design affects tax production. This information can be used to proactively shape cities through smart, community-minded growth that fosters a sense of place.




The lecture utilizes tax assessment data and 3D modeling to underscore how communities can make better decisions through the understanding of data and design. There are a variety of tools and methods to communicate data and trends. Urban3 uses ESRI software to visualize data in 3D and present information in Storymap format.




Several points will be focused on during the lecture:




  • Revenue Forecasting - Utilizing historical tax data and market analysis, the tax revenue potential of development projects and their impact on surrounding property values can be projected well into the future.


  • Regional Analysis - Multi-county regional analysis displays real estate valuation trends across large areas. Interactions between counties and cities impact phenomena in the built and natural environment as well as the market.


  • Value per Acre Analysis - Visualizing property value on a per acre clearly displays market trends and development opportunities.


  • Return-on-Investment - The cost of physical infrastructure and public services varies based on location and land use patterns. Urban3's groundbreaking methods allocate costs and match them to revenues across a community.



Planners will be able to apply these forecasting and analysis  methods within their own communities to determine the return on investment of their proposed downtown improvements.

Resource URL


Joe Minicozzi

Joe Minicozzi, AICP In 2012 Joseph Minicozzi, AICP, founded Urban3, the consulting firm that emerged from Public Interest Projects, a downtown Asheville real estate developer. Joe’s multidisciplinary expertise with City Planning in the public and private sectors, as well as his ingenuity with real estate finance ... Read More

Christine L Dalton

Christine L. Dalton, MAHP, AICP Christine Dalton, AICP is the Historic Preservation Officer and Community Planner for the City of Sanford. She is the staff liaison to the City’s Historic Preservation Board as well as the City’s new Public Art Commission, which she spearheaded ... Read More

Contact Info

Tina Demostene,