Connecting the Technical Analysis to Public Understanding
Friday, May 19, 2017
1:45 p.m. - 3:15 p.m. CDT
San Francisco, CA, United States
CM | 1.50Add to My Log
One of the greatest and most unmet challenges in preparing a CEQA document is translating highly technical information into understandable impact analyses. Yet the CEQA Guidelines unequivocally states that “EIRs shall be written in plain language.” The highly educated, talented professionals who provide essential technical evidence for our environmental documents have spent years gaining experience and certifications. Not surprisingly, each field has a language all its own, and traffic, air quality, and noise studies (to name just a few) can be stubbornly opaque to most readers. Although most studies are attached as appendices, it’s our job to make the analysis understandable to the public and decision makers, who must rely on that information and for whom the consequences are not “academic.” This session will present some best practices for summarizing technical information and explaining complex methodology in ways that are easy to understand.
Lynne Bynder, email@example.com