Rediscovering Main Street: Strategies for a Thriving Downtown

APA California Chapter, Northern Section

#9123376

Friday, April 28, 2017
8:30 a.m. - 1:30 p.m. PDT

CM | 3

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Overview

The desire to rediscover the classic Main Street as the heart and soul of the city has resurfaced in many forms throughout the country. In the Bay Area, we have seen numerous downtowns repurposed to more successfully capture a sense of community and place, as a draw for employment and housing, a destination for leisure and entertainment, and a place for preserving the historic past. Planners from four Bay Area cities with thriving, but very different Main Streets will share their insights about successful downtown planning. The second session will include the perspectives of developers, economists, and other professionals to examine strategies that make for a successful and viable downtown.

 

What is unique about the “Main Street” character – about its sense of place, scale, feeling, retail experience and heritage that are not found in other locations of the city? Does design enhance our experience? What are the elements that make downtown an engaging place to shop, work, walk, invest in, and live? What plans are cities putting in place to enhance and sustain the viability and quality of the downtown experience? Planners from several Bay Area cities with thriving, but very different Main Streets will share their insights about successful downtown planning.

 

How do we enhance and maintain downtown vibrancy and competitiveness? What do current market forces tell us about developing long-term solutions? How do we sharpen the competitiveness of Main Street’s traditional merchants, recruit new businesses, convert existing space, and zone to spur renewal? The second session will include the perspectives of developers, economists, and other professionals to examine strategies that make for a successful and viable downtown, as well as future trends.

Resource URL

http://bapda.net/events/2017spring/index.html

Speakers

Aaron Aknin

Aaron Aknin is the Assistant City Manager and Community Development Director of the City of Redwood City. In this capacity, he oversees planning, housing, engineering, transportation, building and economic development. Prior to Redwood City, Aaron worked for the City of Palo Alto and the City of San Bruno. He has ... Read More

Kwame Kwame

Kwame Reed is a Senior Analyst for the City of Brentwood where he currently is focused on the city’s economic development endeavors. His career spans more than 20 years, where he has had the opportunity to work for the cities of Brentwood and Oakley, the San Joaquin Regional Rail ... Read More

Scott Duvien

Scott is with the City of Petaluma

Rosalynn Hughey

Rosalynn is with the City of San Jose, Assistant Director in the Planning Division. Read More

Contact Info

Hing Wong, Hingw@abag.ca.gov