Modular Construction in the Bay Area: The Future is Now

APA California Chapter, Northern Section


Tuesday, July 18, 2017, 5 p.m.
Tuesday, July 18, 2017, 7:30 p.m. CDT

San Francisco, CA, United States

CM | 1

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Modular construction provides an opportunity for reduced hard costs during a time when it is getting increasingly difficult to make projects pencil.  Join our panel in a discussion on the evolving modular industry, prospects this construction methodology provides, and the future of modular construction in the Bay Area.

Our diverse panel includes perspectives from experienced developers Rick Holliday and V. Fei Tsen, construction expertise from Larry Pace, and the rare union viewpoint from Jay Bradsahw on this emerging construction technique.  Carol Galante, distinguished professor of affordable housing and urban policy from the Terner Center, will challenge these panelists on how modular construction can be a practical solution for building residential construction in 2017 and beyond.

This program is part of ULI SF’s Housing the Bay, a member-driven initiative to tackle some of the root causes of our housing shortage and deliver innovative solutions in the realms of financing, construction costs, policy, and the public process. This unique modular panel comes from our Cost of Building working group and is a lead-up program for the Housing Summit in October.

Carol Galante
, Faculty Director, Terner Center for Housing Innovation, UC Berkeley 

Rick Holliday
, Owner, Holliday Development
Fei Tsen, Founder, Windflower Properties
Larry Pace, Principal, Cannon Constructors
Jay Bradshaw, Northern California Carpenters Regional Council

5:00 – 5:15 – Registration &  Networking
5:15 – 6:15 – Panel
6:15 – 6:45 – Q & A
6:45 – 7:30 – Reception & Networking

Member / Non Member
Private Sector  $45 / $60
Public & Nonprofit  $35 / $50
YLG  $30 / $40
Students  $20/ $30

A big thank you to DPR Construction for hosting and to Amit Price Patel, Wendi Baker, Sara Draper-Zivetz, Chelsea MacLean, and Daniel Weisfield for helping to plan this event!

A 10% discount off the non-member price is available for members of partner organizations AIA San Francisco, APA (CM – 1 pending), Terner Center For Housing Innovation, and San Francisco Housing Action Coalition (SFHAC). Please contact Julie Luu with ULIsf for details.

For press inquiries, please contact Virginia Rocha.

* Registration closes on 7/17.  There will be a $10 fee for on-site registration.

* Refunds can be made up to 48 hours in advance.

* Sponsor tickets are not available for this event. 

Resource URL


Larry Pace

Larry Pace has been in the construction industry since 1974. He started with the Army Corps of Engineers, as a framer and in concrete ultimately working his way into the general construction side of the business. Larry is one of the original founding principles of Cannon’s Northern California Division ... Read More

Rick Holiday

Bay Area native Rick Holliday graduated from the University of California at Berkeley, earning both an undergraduate degree in urban policy, and a master's degree in city and regional planning. He went on to first launch Eden Housing and later BRIDGE Housing Corporation, two of the most successful affordable-housing ... Read More


Carol Galante is the I. Donald Terner Distinguished Professor in Affordable Housing and Urban Policy and the Faculty Director of the Terner Center for Housing Innovation at the University of California, Berkeley. She also co-chairs the Policy Advisory Board of the Fisher Center of Real Estate and Urban Economics. As ... Read More

Contact Info

Virginia Rocha,