Virginia Main Street Regional Rev Up: Opportunity Analysis – Effective Design

APA Virginia Chapter


Thursday, October 11, 2018
10 a.m. - 2 p.m. EDT

Bristol, VA, United States

CM | 3.50

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How can your downtown function better for residents, merchants, and visitors? And how do you identify opportunities in the physical environment to make your town a destination, drawing customers and revenue to the area?


 Effective downtown design supports a community’s transformation by enhancing the physical and visual elements of downtown while capitalizing on the unique assets that set the commercial district apart.  As a community, you need to bring together your stakeholders to plan what physical amenities will bring energy and dollars to the area. The type of design choices you make, and the variables that you weigh for making your decision, is the process known as opportunity analysis.


This workshop will explore a range of issues that impact the physical characteristics of downtown and provide you with a road map for navigating the opportunities involved in implementing holistic design principles to ensure they complement the overall strategy for your downtown.





 Join us for this half-day workshop that will be educational, inspiring and fun!  Kathy Frazier, Principal of architecture and planning firm Frazier Associates, will lead the discussion and activities.

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Kathleen O. Frazier

Kathy is co-founder of the firm and is the Principal-in-Charge of architectural projects and wayfinding projects. She has extensive experience in historic preservation, community redevelopment, and downtown revitalization projects. She currently oversees the design services for the Virginia Main Street Program, an affiliate of the National Trust for Historic Preservation ... Read More

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Andrew Hopewell,