Placemaking as an Economic Development Tool
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Ten years of severe economic decline in Michigan required a new approach. Cities needed rebuilding, but without the ability to attract and retain talented workers and businesses, state and local incentives could not be sustained. This session will explain how to use targeted placemaking as an economic development tool to accelerate urban redevelopment.
This is a case study with potential replicability at the state, regional, or local levels. Presenters will explain how a small group of stakeholders organized as a Sense of Place Council and then grew into a much larger organization. The focus is on improving the quality and amount of redevelopment in targeted centers (downtowns), nodes, and corridors by use of effective placemaking that is rooted in good urban form and broad stakeholder participation. Products include: an innovative six-module placemaking curriculum with more than 100 trainers (and more than 15,000 persons trained), funding of two dozen PlacePlans, realignment of more than $1 billion in state grant spending around largely urban placemaking objectives, and promotion of a Redevelopment Ready Communities certification program among other efforts.
You'll learn about:
- The benefits that come from marshaling the energy and resources of many groups around creation of quality places
- How focusing the unique skills of different organizations to problem solve or target actions on issues of common interest can result in better and more certain outcomes than attempting to address them alone
- The power of the talent-business-place triangle in creating stronger communities
- How targeted placemaking that utilizes the unique strengths of creative, tactical, standard, and strategic placemaking can return better quality of life and economic development benefits
- Ways state agencies can redirect resources to produce synergies and benefits across multiple agencies and communities
, Michigan Municipal League
, Ann Arbor
Confirmed SpeakerLuke Forrest is a Program Manager for the Michigan Municipal League, focusing on issues related to community planning, walkability, public transportation and environmental sustainability. He represents the League on a number of committees and boards, including the Michigan Green Communities Steering Committee, MEDC’s Redevelopment Ready Communities Advisory Council, the Southeast Michigan Regional Energy Office Board of Directors and the Michigan Association of Planning’s Government Relations Committee. Luke joined the League in 2010. Previously, he worked for the Michigan Suburbs Alliance, the Association of Public and Land-Grant Universities and the U.S. House of Representatives.
, State of Michigan
Confirmed SpeakerJames Tischler, FAICP is Policy Director for the State of Michigan's Community Development Division. In this role, he is responsible for design of place-based economic and community development programs and policy, and also facilitating the State’s placemaking activities. He has more than 29 years of experience in the field of urban planning, working for public organizations and consulting with private sector firms. Mr. Tischler holds a Master of Urban Planning degree from Wayne State University and is a graduate of the University of Oklahoma Economic Development Institute. In addition to registration with the American Institute of Certified Planners, he is a member of the American Planning Association and Michigan Association of Planning, the Congress for the New Urbanism, the Urban Land Institute, the International Seminar on Urban Form, and is a Board member of the Form-Based Codes Institute.
, Plng & Zoning News
Confirmed SpeakerMark Wyckoff is a professor at Michigan State University where he serves as Interim Director of the Land Policy Institute and Director of the Planning & Zoning Center. He is a community planner with 42 years of experience (including 24 years running a private sector consulting business) and is a Fellow of the American Institute of Certified Planners. He also edits and publishes the Michigan-specific monthly magazine, Planning & Zoning News, now in its 35th year. Mark is interested in regional economic development, place and placemaking, land use law, legacy cities, intergovernmental service delivery and consolidation, the transportation and land use connection, and the nexus between environmental protection and economic development. He has conducted an average of nearly one training program a week for the last 35 years to large and small audiences on these and other topics. He helped the Michigan legislature consolidate laws related to local planning and zoning and advised on many draft state policies and legislation. Mr. Wyckoff is the author or co-author of nearly two dozen best practices guidebooks and training programs for local government officials and various stakeholder groups, and has published in journals of law, planning and real estate.