Building on Strength through Collaborative Economic Development
You'll learn about:
- The potential of nontraditional forms of economic development in contributing to a robust and holistic long-term strategy for economic growth
- The opportunities and challenges associated with trends in creative and collaborative economy models, such as makerspaces and coworking venues
- The value of a hybrid traditional/non-traditional economic development strategy as a tool for city-wide revitalization
The creative and sharing economies are becoming increasingly relevant as non-traditional models of economic development. Additionally, a successful local economy is closely related to urban design and quality of life amenities. Economic development strategies paint an overall picture of a community’s economy, envision future opportunities, and identify investment priorities. The City of Lancaster, PA, is an historic community filled with ambition. In 2014, taking a proactive and forward-thinking approach, the City sought to leverage prior successes from a 1998 Economic Development plan and produce a new strategy to emphasize Lancaster’s strengths while improving the quality of life. Multi-faceted and comprehensive, the Building on Strength plan was grounded by the reality of an ever-changing society. A three-phased process offered forums for collaboration — accenting analyses conducted over the year-long project. The resulting plan addressed traditional economic development while also cultivating entrepreneurialism; marketing Lancaster as a great place to live, work, and conduct business; and extending opportunities and amenities beyond the Downtown into surrounding neighborhoods. Highlighting the award-winning Building on Strength Plan, this discussion and presentation will feature representatives from the planning team and client to provide a glimpse into leveraging a hybrid, traditional/non-traditional economic development strategy as a tool for city-wide revitalization.
, Lancaster City Alliance
Confirmed SpeakerMarshall W. Snively is President of the Lancaster City Alliance (LCA). Created as of July 1, 2013, LCA represents the consolidation of two non-profit organizations, the James Street Improvement District and the Lancaster Alliance, dedicated to community and economic development for the City of Lancaster City, Pennsylvania. Together, this organization represents over 30 years of experience in building stronger neighborhoods and setting the stage for increased investment throughout the City including the development and implementation of Building On Strength, the City’s 15 year economic development strategic plan, Building On Strength. At the inception of LCA in 2013, Marshall was named Executive Vice President & COO until assuming the role of President in 2016. Marshall also serves as the Executive Director of the Lancaster Downtown Investment District, Lancaster City’s only business improvement district focusing on clean and safe services for the core Downtown area. Marshall joined the James Street Improvement District (JSID) as Vice President in May of 2007 and in 2012 assumed the role of Interim President. His areas of focus included leading economic development initiatives; coordinated marketing programs; and implementing a business retention, expansion and recruitment strategy for Downtown and Northwest Lancaster City. Marshall moved to Lancaster City from Downtown Baltimore, where he lived and worked for over 15 years. Marshall’s career has always revolved around the strengthening of urban communities, from both the non-profit and for-profit perspectives. Marshall was Vice President of Economic Development and Planning at Downtown Partnership of Baltimore, a non-profit business improvement district. In his 10 years at the Partnership he spearheaded the development and implementation of strategic plans for both business and economic development initiatives. These included the design of streetscape and public space improvements; the development of a city-wide pedestrian wayfinding system; the management of a Downtown retail feasibility study, plan and recruitment program; and the creation of a façade improvement program. In this role he also directed the Partnership’s economic development department, which was responsible for membership recruitment, the annual State of Downtown Report, the annual Downtown Development Report and leading the Partnership’s business retention and attraction efforts. Before his move to Lancaster, Marshall served as Special Projects Director for Struever Bros. Eccles & Rouse; a real estate development company focusing on restoring and strengthening existing urban communities through the redevelopment of historic properties and in-fill new construction. Marshall graduated with a bachelor’s degree in Architecture from the University of Maryland, College Park in 1993. While in Baltimore, in his spare time he has served on the Board of the Baltimore Architecture Foundation where he chaired the Kid’s-In-Design Committee for 3 years and served on many Boards and committees including the Executive Committee of the Urban Land Institute’s Baltimore Chapter. In Lancaster, among other committees and Boards, Marshall is currently serving as Vice-Chair of the Lancaster Office of Promotions and Lancaster City Planning Commission. He is also serving on the Boards of the Lancaster Central Market Trust, Lancaster Parking Authority and Community Basics, Inc.
Confirmed SpeakerMegan Griffith joined the talented team at Mahan Rykiel Associates in 2014, upon graduating from Morgan State University’s Master of City and Regional Planning program, where she specialized in Sustainable Cities and Urban Design. During her studies, In Megan was awarded APA's Environment, Natural Resources, and Energy Division Student Fellowship in 2013, which supported her research and professional project, Deep Ecological Urbanism: Ecology, efficiency, and ethics in urban design. Her dedication to her studies was recognized at graduation, being awarded the 2014 AICP Outstanding Student Award. She earned her AICP certification in November 2015. With a Bachelor of Fine Arts in Environmental Design (from the Maryland Institute College of Art, 2009), Megan brings a set of visual and spatial design skills and a keen eye for aesthetics. With a holistic and human-centered approach, her expertise includes community engagement, sustainability planning, campus and park master planning, economic development, and community master planning. Megan’s interest and passion in planning are what invest her into communities near and far; and her love of nature and the environment leads to planning efforts that support the vitality of the planet and the lives of all those—human and non-human alike—who inhabit this earth. Megan brings prior public-sector experience from the Baltimore City Department of Planning, Office of Sustainability, where she co-authored, edited, and formatted the Disaster Preparedness Project and Plan, as well as the 2012 and 2013 Annual Sustainability Reports. She is a resident of the eclectic Hampden neighborhood of Baltimore City, where she is a committee member on the local Zoning and Land Use Committee. If asked why she wanted to become a planner, she would respond: "I'm in this profession not necessarily because I love the urban world (although I certainly do!); rather, I'm in it because I love the natural world so much more! In recent years, I've come to the realization that development is not only inevitable, it is often necessary. So I have taken it upon myself to protect the environment which I love so dearly by ensuring that future development is carried out properly."
, Mahan Rykiel Associates
Confirmed SpeakerTom McGilloway, PLA, ASLA Principal Tom McGilloway joined Mahan Rykiel in the fall of 2001 after working 17 years for LDR International, Inc. prior to which he earned his Bachelor of Science in Landscape Architecture at the Pennsylvania State University in 1984. Tom has spent a significant portion of his career in master planning and has broad experience in downtown/neighborhood revitalization; park planning and design; and campus master planning. Tom is particularly skilled at engaging stakeholders in the planning process and working in “Main Street” communities. Significant projects at MRA include the Downtown Baltimore Open Space Plan; Downtown State College (PA) Master Plan; downtown revitalization charrettes/master plans for over 40 communities throughout Maryland, South Carolina, Mississippi and Vermont; the Blandair Regional Park master plan in Howard County, MD; and the Southwest Sector Plan for University of Maryland, College Park. He recently led and completed the Lancaster (PA) Economic Development Strategic Plan and is currently leading the master plan for Baltimore’s historic Patterson Park. In addition to his professional experience, Tom is a frequent speaker at park and revitalization conferences and is active in preservation and revitalization in his own community.
, Arnett Muldrow & Associates, Ltd.
Confirmed SpeakerJoseph E. “Tripp” Muldrow, III is a principal in the firm Arnett Muldrow & Associates in Greenville, South Carolina and a seventeen year member of the American Institute of Certified Planners. Tripp started his career in the Economic Development Department of the City of Greenville where he worked on the revitalization of the City’s West End Commercial District and coordinated historic preservation planning for the City. After leaving the city, Tripp spent several years as a consulting planner for other firms. In May of 2002, Tripp and his business partners Aaron Arnett and Ben Muldrow started their own firm concentrating on Downtown Planning, Community Image Building, and Economic Development for small and medium sized communities. Over the course of his career, Tripp has worked on downtown revitalization, branding, and tourism development projects in over 300 communities in 30 states and is now working on economic development for downtown Swift Current, Canada and with the Inter American Development Bank on branding for economic development in Belize City. Tripp has developed a specialty niche in downtown economic development and community branding working with communities that are part of the National Main Street Program in the United States (now known as Main Street America). Tripp’s extensive knowledge of the Main Street model’s four point approach to community revitalization has afforded him the opportunity to be a speaker at the United States Main Street Conference on seven occasions and at state conferences in Alabama, Arkansas, California, Colorado, Connecticut, Illinois, Iowa, Louisiana, Maine, Maryland, Mississippi, North Carolina, Oklahoma, South Carolina, Vermont, Virginia, and Washington. Tripp is a Past President of the South Carolina Chapter of the American Planning Association, has served on the Faculty of the South Carolina Mayor’s Institute for Community Design, served on the board of the South Carolina Main Street program, and was selected as part of a Kellogg Foundation grant delegation to study community and economic development in County Mayo Ireland in 2003. He is also active in his own community having served as the Vice Chairman of Greenville’s City Planning Commission, the Leadership Greenville Board of Regents, as well as on the boards of the Historic Greenville Foundation, the Greenville Housing Authority and the Friends of the Reedy River. Tripp is currently the chairman of the Upstate Transit Coalition advocating multi-modal transit options in a four county region of South Carolina.
, Lancaster City Alliance