The Reality of Planning for Retail
You'll learn about:
What tenants, developers and the public sector require…from demographics to space requirements to financial returns to parking and signage restrictions… in order to make a retail project work.
Recognizing that retail space can activate and enliven the surrounding streetscape, planners often look to incorporate ground floor retail into their planning efforts. Oftentimes however, specific spaces are designated for retail uses without first taking into account market demand, area demographics, retail/restaurant operational requirements, project financial returns, conflicting ownership objectives and public sector incentives. This panel will shed light on what today’s retailers and developers are looking for when it comes to parking requirements, store layouts, public sector incentives and other key criteria. It will also highlight they ways in which those requirements need to fit within often conflicting municipal regulations. The panel will feature store designers who have worked with a diverse array of clients, as well as developers and economic development professionals that have lead retail revitalization efforts.
Confirmed SpeakerMr. Dwoskin is a Vice President for CallisonRTKL, a global architecture and planning consultancy, based in the US, that has created some of the world’s most memorable and successful environments for developers, retailers, investors, institutions, and public entities. A member of the CallisonRTKL team since 1985, Steve is an expert in retail-based, mixed-use planning and design. He has established a wide range of expertise in retail store, shopping center and mixed-use environments across Canada, United States, Asia, and Eastern Europe. His extensive retail planning experience and understanding of trends, developer and tenant perspectives enables him to advise clients on industry best practices that result in maximum return on investment. He has experience collaborating with clients around the world that include Nordstrom, IKEA, Ayala Land, Oxford Properties, and First Gulf. He holds a Bachelor of Arts in Environmental Design and Master of Architecture from the University of Washington. His industry affiliations include the International Council of Shopping Centers; he is a licensed Architect and active member of the American Institute of Architects (AIA), Royal Architectural Institute of Canada (RAIC) and holds licenses in numerous US states and Canadian provinces.
, New York
Confirmed SpeakerKate Coburn is a partner at HR&A Advisors, 30 year old real estate and economic development consulting firm with offices in New York, Washington DC, Los Angeles and Dallas and leads the firm's retail practice. Kate has been a key player in the real estate industry for over twenty-five year, specializing in market studies and implementation strategies for retail and mixed-use development and revitalization. She has an extensive background in planning, leasing and marketing of mixed-use projects, downtown revitalization plans and retail programming. Her work focuses on incorporating retail/commercial uses into these projects as activating components. Kate's ability to understand the needs of the customer, developer and tenant has created significant bottom-line results for her clients including transportation agencies such as the Port Authority of York & New Jersey, universities such as Washington University in Saint Louis, business improvement districts such as the Times Square Alliance, real estate owners/developers such as PREIT and economic development agencies such as CENTRO Partnership San Antonio. Prior to joining HR&A, Kate founded the New York Office of Economics Research Associates and led the retail practice at Cushman & Wakefield. For over 15 years, she headed retail leasing and marketing at Rockefeller Center.
, Maser Consulting P.A.
, Mount Arlington
Confirmed SpeakerDebbie Alaimo Lawlor, FAICP, PP has over 35 years of experience specializing in land use and environmental planning. She is the Discipline Leader for Planning Services for Maser Consulting, P.A., a multi-discipline engineering firm with a unique balance of public and private sector experience employing over 600 professionals nationwide. She manages a team of 12 planners specializing in land use planning and design, master planning and zoning, downtown revitalization and redevelopment, affordable housing, impact assessment, and community engagement. Debbie previously worked for the New Jersey Sports and Exposition Authority (NJSEA) - formerly the New Jersey Meadowlands Commission - in a number of roles including Chief Planner and Chief of Sustainability and Economic Growth. She also managed the Meadowlands Conservation Trust. The NJSEA is a state agency responsible for regional planning associated with a jurisdiction encompassing 30.4 square miles in parts of 14 municipalities in Bergen and Hudson Counties in New Jersey, as well as sports and entertainment venues around New Jersey. Debbie is a nationally certified planner and a licensed Professional Planner (PP) in the state of New Jersey. She also worked as a private sector planner in her early career. She was honored for her leadership by the Meadowlands Chamber of Commerce in 2010 and Hudson County in 2011. A dedicated member of the American Planning Association, Debbie is serving her second term as a Commissioner for the American Institute of Certified Planners . She has also been active at the national level as Vice Chair of State Planning for the Regional and Intergovernmental Planning Division and has served as 1st and 2nd Vice President, as well as Northeast Area Representative for APA-NJ. Debbie created New Jersey's Planner's Walking Tour Program to afford members first-hand knowledge of projects and sites along with networking opportunities. She was honored in 2009 with the APA-NJ Distinguished Service Award. Debbie was inducted into the prestigious American Planning Association’s AICP College of Fellows in 2012. Debbie has a B.S. in Environmental Planning and Design and a M.A. in Geography, both from Rutgers University.