Core Strategies: P3s 4 Parks
You'll learn about:
Understand the landscape of city park partnerships
Learn how cities are financing, programming and managing downtown parks to restore urban environments and promote economic development in the urban core
Learn about various revenue models that BIDs and other nonprofits are using to build, operate, and maintain downtown parks
Learn how three cities have used different strategies through BIDs to attract residents, business and visitors to their downtown core
Downtown parks make urban areas great places to live, work and play. Across the country, Business Improvement Districts and non-profits are taking on a stronger role in financing, programming and managing them. This session will explore how BIDs in three cities have revitalized downtown parks, attracting and retaining workers and residents, spurring economic development, and enhancing the tourist experience.
BIDs are able to create successes in cities that have lost population by using new and renovated downtown parks to bring people back to the city’s core. Downtown Detroit Partnership has created a 501(c)3 nonprofit, the Detroit 300 Conservancy, to manage and program the city’s downtown parks. Campus Martius Park is a 2.5-acre public square and year-round entertainment venue that serves as the anchor of the downtown commercial center and provides unique programming for downtown residents, like basketball courts.
Philadelphia’s Center City District has created an innovative model, using a foundation affiliated with a BID in a city that has always had an active downtown but has experienced a resurgence in recent years. The Center City District Foundation enhances downtown gateways and public spaces, creates signature boulevards and new parks and enhances existing parks, while providing a range of job opportunities in maintenance, management and construction.
In fast growing cities like Washington, DC, BIDs can use downtown parks to activate real estate development and enhance the quality of life for nearby residents. The Capitol Riverfront BID has been able to foster brand new development by programming and maintaining the 5.5-acre Yards Park, with cutting edge design providing a direct connection to the Anacostia River for the first time in years, and Canal Park, which has a skating rink, sculpture, water features and rain garden.
, City Parks Alliance
Confirmed SpeakerCatherine Nagel Executive Director City Parks Alliance Washington, DC Catherine has been Executive Director of City Parks Alliance (CPA) since 2004. CPA is the only independent, nationwide membership organization solely dedicated to urban parks. It leads and serves the community of diverse organizations that encompass the parks world, from neighborhood groups to government agencies, championing high quality urban parks throughout the nation. She focuses on federal, state and local advocacy, most recently launching the Mayors for Parks coalition; has developed community capacity building programs including workshops on public-private partnerships and international urban parks conferences; and is a co-investigator with the RAND Corporation in the first national study of neighborhood parks and physical activity. She is a graduate of Bucknell University (BA) and the University of Pennsylvania (MLA).
, Capitol Riverfront BID
Confirmed SpeakerMichael is the president of the Capitol Riverfront Business Improvement District (BID) in the SE waterfront area of Washington, DC – the city’s fastest growing mixed-use urban neighborhood. The Capitol Riverfront is one of the largest riverfront redevelopment projects in the country and will contain over 37 million square feet of development at build-out. He helped coordinate the Center City Action Agenda of 2007 & 2010 – a new strategic plan and framework to guide development and public investment in the center city neighborhoods of Washington, DC. From 2000-2006 he served as the President & CEO of the Washington, DC Economic Partnership and built that organization from a start-up to a full partner in the District’s economic development initiatives. Michael has been involved in the economic development, urban planning, and downtown/neighborhood development fields for the majority of his 38-year career. He has participated in numerous downtown redevelopment efforts for cities such as Wichita, KS; Lubbock, TX; Dallas, TX; Nashville, TN; Memphis, TN; Jackson, MS; Washington, DC; and San Antonio, TX. He has also served on planning advisory panels for the Urban Land Institute and the International Downtown Association for a variety of cities. His career has included positions at public sector planning agencies, nonprofit entities, and private planning firms. He holds a Master’s degree in Urban Planning/Urban Design from Virginia Tech in Blacksburg, VA, and a BA in Urban Sociology from Millsaps College in Jackson, MS. He also serves as an Adjunct Professor in Georgetown University's Masters in Urban Planning program where he teaches a course on economic development.
, Center City District
Confirmed SpeakerNancy Goldenberg is the Vice President of Planning & Development for the Center City District (CCD), Philadelphia’s downtown business improvement district, where she leads strategic planning and fundraising efforts for capital and programmatic initiatives. She also serves as Executive Director of the Center City District Foundation, the charitable affiliate of the CCD that supports those highly visible and effective improvements that make Center City unique and memorable, enhance recreational and educational opportunities for children and expand employment opportunities for disadvantaged workers. Nancy is a graduate of the University of Pennsylvania’s School of Design, where she earned her Master of City Planning degree. She did her undergraduate work at George Washington University.