Learning from Don Draper: Presentation Skills
Don Draper was a master of the pitch—from selling Lucky cigarettes to Kodak’s carousel. In today’s fast-paced, media-centric world, there is greater scrutiny on how urban planners communicate about their projects to the public, whether at an environmental scoping meeting or via social media. With the rise of hand-held technology, social media followers, and graphic design programs, the public is accustomed to more sophisticated communication, and thus has higher expectations for conversations between public agencies and community members.
Strategic communication is rarely a key focus of urban planning education programs, nor it is always required as part of job training. However, communication strategies and presentation skills are a critical part of the daily practice of urban planning and may be the single most important asset to develop for career advancement. This session will provide lessons learned from the field of advertising to strengthen communication and presentation skills through the use of storytelling, graphics, science, humor, and empathy. Advertisers and marketers have spent years researching how the human brain receives and stores information. This session will shed light on the science behind 'memorable” messaging and “sticky” ideas so planners can structure their presentations to be engaging, digestable, and well received.
, LA County Metro
, Los Angeles
Confirmed SpeakerGeorgia Sheridan, AICP is a Senior Planning Manager at LA County Metro where she oversees transit corridor studies and reviews the design of future rail stations. Prior to working at Metro, Ms. Sheridan worked in the public sector as a Senior Planner for the City West Hollywood, and in the private sector as an Urban Designer for Torti Gallas in Downtown LA. She teaches a graduate course on Visual Communication at the UCLA Luskin School of Public Affairs, has written for Planetizen and Next American City, and is a frequent speaker at planning and design conferences.
, Los Angeles
Confirmed SpeakerHere LA approaches urban design from a social science perspective with an emphasis on the design process and community collaboration as the foundations for final products, plans, drawings, and designs. Shannon Davis is Here LA's Civic Technology guru and guides the firm in incorporating technology at all stages of a project - during community dialogue, design iteration, or final product design.