District: Make It So!
You’ll learn about:
• How special districts can (and cannot) be an implementation tool for plan documents
• Specific examples and best practices for how planning departments and special districts programs can collaborate
• The Uptown Oakland case study
• Strategies to implement this knowledge in a planning process.
With shrinking federal funding and fiscal tightening, cities are increasingly looking to business improvement districts and other special districts as partners for plan implementation. Learn about trends and examples from across the nation where special districts and planning departments are collaborating to develop and implement plans, from a consultant with expertise in both districts and planning. Next, dive into a case study of Uptown Oakland, an APA Great Neighborhood presented by a team of planner and district manager. This case study informs about the power -- and limitations -- of districts to bring plan visions to life. Hear recommendations for how planning documents and resources can be aligned to improve partnerships and outcomes. Participants will engage in an interactive exercise to share strategies and experience for the next round of planning and implementation in Downtown Oakland. An intermediate session for experienced planners.
, Downtown Oakland and Lake Merritt-Uptown District Association
Confirmed SpeakerSteve Snider is the President and Chief Executive Officer of Oakland Venue Management. From 2009 to the present, OVM has overseen the day-to-day operations of the Downtown Oakland and Lake Merritt-Uptown District Associations. In April of 2014, OVM added the newly formed Jack London Improvement District to it business district management portfolio. These 501(c) 3, not-for-profit, organizations are three of the largest Community Benefit Districts (CBDs) in the East Bay. These CBDs work daily to improve the quality of life of the Downtown, Uptown and Jack London neighborhoods by attracting new businesses, residents and visitors to the area. The CBDs also support the current businesses and residents by helping these neighborhoods maximize their potential and increase their vibrancy. The ultimate goal of the CBDs is to facilitate the continued cultural and economic development of the city as a whole while working to maintain Oakland’s diversity and unique multicultural history. Steve and his OVM staff oversee the combined three million dollar annual budget that allocates funds for specific community improvement projects throughout the 120 square blocks of the Downtown Oakland’s Central Business District. Steve is also serves on the board of directors for the California Downtown Association and is actively involved in Oakland’s cultural arts community.
, Progressive Urban Management Associates
Confirmed SpeakerErica Heller, AICP is vice president with P.U.M.A., provides expertise in strategic planning, urban renewal and revitalization, market-based planning, neighborhood involvement, healthy food financing, sustainability, alternative energy, and tailored district development standards. Erica has nearly twenty years of experience in economic development and planning. Prior to joining P.U.M.A., she worked for Clarion Associates, a planning and zoning consulting firm, assisting communities to craft land use policies, plans and regulations. Erica has published and spoken on numerous topics including neighborhood involvement strategies, market-based planning, and development regulations for alternative energy. She recently served two elected terms as a Board member of the Colorado Chapter of APA. She holds a master's degree in public policy from the University of Colorado at Boulder and a bachelor's degree in political science from Yale University.