Poster: Building a Modern Suburban Ballpark Neighborhood

Monday, May 8, 2017 | 1:30 p.m. - 2:30 p.m.

When the Atlanta Braves announced their move to suburban Cobb County in 2014, Smyrna city officials, whose city boundaries directly abut the new baseball stadium at Spring Road, were caught off guard. Leadership would be faced with new problems, namely increased congestion along Spring Road. They were also presented with new opportunities: the Braves would be bringing urban qualities out to the suburbs. The Battery, a mixed used development that includes hotel, office, multifamily, retail, and entertainment is currently being built alongside the baseball park.

Our studio is helping the City of Smyrna to envision a new baseball oriented neighborhood development along Spring Road. The studio's goal is to leverage the development interest and walkable form established by Suntrust Stadium and the Battery to create a Wrigleyville for the next generation: a connected, walkable neighborhood with a strong sense of place where individuals and families want to live, work, and play.


In achieving this vision of suburban transformation, our studio presents a comprehensive strategy utilizing unique place making, tactical public infrastructure investments and innovative land use policy in order incentivize a cohesive street connectivity grid through parcel consolidation and redevelopment plans. Our poster will provide visual analysis of both diagnosed problems and our proposed solutions, primraily focusing around a multi-scenario phased connectivity and redevelopment plan.


Matt Bedsole , Atlanta , GA (see bio)