Repurposing Suburban Office Parks
You'll learn about:
Opportunities for repurposing large office and retail parks
Changing demands in workplace and lifestyles
Tips and suggestions for successful projects
Suburban office parks are in trouble, with companies relocating to the mixed-use, "24/7" environments preferred by millennials and away from the single-purpose, sterile work places of the second half of the 20th century. As a result, interest in repurposing these properties continues to grow.
A pioneering project is the former Bell Labs research complex in Holmdel Township, N.J., a cathedral-like, 2.1 million-square-foot office building designed by Eero Saarinen, the noted mid-century modernist architect. More than 6,000 scientists (including six Nobel prize winners) worked at Bell Labs for more than 40 years on numerous path-breaking scientific discoveries. It is listed on the National Register of Historic Places.
Shuttered in 2008, this historic property languished for seven years while various developers struggled with the town over a vision for repurposing the property and the necessary changes to the zoning. Today, however, the property is being redeveloped into a vibrant, mixed-use facility, with housing, a hotel, community facilities, health care, retail businesses, restaurants, and a wide mix of creative economy office users. Learn about the broader changes in the office workplace and the trials and tribulations of the repurposing process while visiting this extraordinary building.
, Design Solutions
Invited SpeakerCarlos Rodrigues, FAICP Design Solutions for a Crowded Planet, LLC www.rodriguesurbandesign.com firstname.lastname@example.org Carlos Rodrigues, FAICP is a Princeton, NJ based urban designer, city planner, writer and educator. His practice represents local governments, private development clients, objectors and civic groups involved in planning, (re)development and preservation projects of merit. He has worked in senior management positions in the private, public and non-profit sectors and has taught numerous graduate level planning courses. He is a charter member of the Congress for the New Urbanism, Past President of APA-NJ, and a past board member of the Society for American City and Regional Planning History.
, Newmark Grubb Knight Frank
Confirmed SpeakerMark Russo joined Newmark Grubb Knight Frank's New Jersey offices as the research manager in 2016. Mr. Russo leads all New Jersey-related research activity including trend analysis, market tracking and production of quarterly reports and statistics. As a member of the NGKF tri-state and national research teams, Mr. Russo provides essential support for New Jersey's business development and contributes to the company's thought leadership. Mr. Russo has over five years of experience in the commercial real estate industry, including investment and valuations. He comes to Newmark Grubb Knight Frank from the Chicago headquarters of LaSalle Investment Management, a subsidiary of Jones Lang Lasalle. As a research associate, he tracked market conditions for all major property types across the Eastern US and the industrial sector nationally; produced reports and presentations to serve investment management and acquisitions; and contributed to client strategic plans and new business development. Mr. Russo holds a Master of City and Regional Planning degree from Rutgers University's Edward J. Bloustein School of Planning and Public Policy and a Bachelor of Arts degree in psychology from the University of Notre Dame. He is an active member of the National Association of Industrial and Office Parks.
, Somerset Development
Confirmed SpeakerRalph Zucker is President of Somerset Development, one of the New York Metropolitan region’s foremost pioneers of New Urbanism and Traditional Neighborhood Design development. Throughout his career, Zucker has worked hands-on in every facet of the building and development process, and has demonstrated a commitment to working with municipalities to create innovative communities based on the principles of New Urbanism. Zucker and the Somerset team are perhaps best known for spearheading Bell Works, the two-million-square-foot redevelopment of the former Bell Labs property in Holmdel, N.J., where he is transforming the iconic Saarinen-designed research facility into a “metroburb,” a term that Somerset coined to describe the suburban building’s revival into a blossoming, downtown-style ecosystem of technology, traditional office, retail, dining and hospitality. Under Zucker’s leadership, Somerset and its projects have earned numerous industry awards and recognition for their contributions to furthering responsible development practices, including the New Jersey Future Smart Growth Award for Wesmont Station, Somerset's 70-acre transit-oriented mixed-use redevelopment located in Wood-Ridge, N.J., where Somerset partnered with NJ TRANSIT to build a brand new train station that provides access to Manhattan.